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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100628-425
Induction Date:   June 28, 2010
Certificate License Status:   Active
Product:   More to Do While I'm Two
MSRP:   $9.95
Company URL:  http://www.braininsightsonline.com
Rating: 

More to Do While I'm Two

by:  Rev. James G.W. Fisher - Product & Service Evaluation Specialist / Editor
     
Evaluation Report Summary (ERS) Date:  06/28/2010

Two year olds learn best through fun interaction and play. They also need a lot of love. This packet provides busy parents with ideas on how to provide both for the development of all skill areas. The activities cover language, physical, cognitive, and social-emotional development. A busy two year old brain can't wait for you to enjoy all of this together!

[ Please refer to A-2-Z Company Index for contact information.]






Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Books / Literature 2008 Consumer/Education 1-3 years Female/Male


Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Cost Benefit Durability Educational Value Marketability Learning Curve Visual Appeal
5 4.5 5 5 5 4.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.



Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.
                     





image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 
  
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)



UPC Code / ISBN#Manufacturer SKUAge Grading
978-0984066322 Not Applicable



Manufactured InSafety Hazard/Warnings
U.S.A.

 

Introducing More to Do While I'm Two

Much as each of the other authoritative packets on brain development from braininsights make a difference in the brain development of the children in your life or community, so does brainsights - More to Do While I'm Two.

Did you know that the brain of a two year old child is more active than an adult brain? brainsights - More to Do While I'm Two is a packet of 40 cards with activity ideas which make it easy to provide learning for this active brain. All of the activity ideas in this packet are hung on a ChildSafe ring which makes it quite convenient for parents due to the portability while enabling them to provide learning while on the go.

In our evaluation of brainsights - More to Do While I'm Two, it was easy to realize that it includes plenty of information on brain development in easy to understand language. Two year old's learn best through fun interaction and play and brainsights - More to Do While I'm Two enables you to provide it, served with a side dish of plenty of love.

The activities on each card cover language, physical, cognitive, and social-emotional development. A busy two year old brain can't wait for you to enjoy all of this together! With the busy parents in society today, parents now have all the key elements to ensure strong development in all skill areas.



braininsight Tender Loving Care

For two year old children, a little T.L.C. (Tender Loving Care) is an absolute must. The structure of braininsights - More to Do While I'm Two is a powerful educational tool which helps you to give a child the T.L.C. they are looking for and in such strong need of. It is an ingenious tool that proliferates social interaction between adults and their children.

It is a priority to understand the entire value of braininsights - More to Do While I'm Two and its companion packages. These packages work like a reference book without the feeling of being lacking in knowledge. Each activity assists you in learning how to interact with children with a greater level of confidence and understanding. No sense of feeling as though you are like a student with the teacher's pet, creating a sense of your being talked down to.

Simple, so easy to understand, seemingly to have no learning curve in its use, braininsights - More to Do While I'm Two serves to create a mutually beneficial experience of growth and understanding you have never experienced before. As a former pre-school / Kinder teacher and parent of two children of my own, I can identify the unique, productive, and beneficial experience you will have with braininsights - More to Do While I'm Two.



Independent Evaluator Reports - Their Own Perspective

Obtaining An Independent Perspective...

In this section we will cover the of this product from the perspectives of qualified professionals in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of top industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of details about the product itself and excerpts from the independent evaluator reports with some portions which have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.



PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which each of the report excerpts have been authored. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of GreyWolf Corp, or GreyWolf Corp itself.





Image of brain insights card for More To Do While I'm Two
PRODUCT: braininsights - More to Do While I'm Two

MEDIA PLATFORM: Educational / Specialty
MEDIA CONTENT: Brain Development Activity Packs
MEDIA CONTRIBUTION: Skill Development & Improvement
AGE GROUP: Designed for ages 2-3 / Adult

 

 
 
This Week's Independent Evaluators...
 

Image of the braininsights More To Do While Im Two product.

Behavior Change Communications Specialist, MEd.
Professor / Special Needs Treatment Coordinator

"braininsights - More to Do While I'm Two is an all-embracing explication of information associated with child brain development and behavior. It is a true conception of quantified knowledge that parents and caregivers alike will be prompt to put into application.

"More to Do While I'm Two will strike you to engage in a strong commitment of application of what you learn. Experience-expectant development of the brain and productive behavioral productivity will become topics you will aggrandize your understanding of."




Image of the braininsights More To Do While Im Two product.

ECD Learning Specialist / Behavioral Psychology Analyst
Professor / Corporate Planning Analyst

"In my assessment of "braininsights - More to Do While I'm Two as well as the entire braininsights product line, I see an outstanding brain skill development series.  This series is well differentiated from all others introduced for my analysis in the past." 

"The entire series holds a brilliant formation of information specific to brain and ECD development.  Parents can make use of More to Do While I'm Two as an authoritative source in understanding the development of their child. and how to interact with them more effectively.

"More to Do While I'm Two" represents an educational design of a scholar; yet structured to allow consideration for the content to be easily perceived and put into application as is intended."




Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how "More to Do While I'm Two" was seen with consumers?



Image of the <em>More To Do While I'm Two</em> product.

In the category for Skill Development & Improvement, More to Do While I'm Two pulled well ahead of the other 6 products in the same category.

"braininsights - More to Do While I'm Two" was taken to several malls in two states, an Amtrak station in San Diego, and a pre-school in Las Vegas, NV.

No matter where the location, the majority of adults felt "More to Do While I'm Two" and the other braininsights brain activity packs were the brass ring. This served as just one more validation for approval in this evaluation category.


A Sampling Of Our Many Evaluation Category Ratings


A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Two Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.


The Featured Category Ratings Sample for this Product Evaluation Summary are listed below.




COST BENEFIT: Rating Level - [5] an image of 5 gold  stars

COST BENEFIT was probably one of the most unquestionable out of the 289 applicable categories for this product.  With a very strong scoring in almost all evaluation categories, More to Do While I'm Two swept through this evaluation segment without the slightest risk of failure. It is a product that provides the functionality and portability you are looking for an at a price that is more than reasonable.

More to Do While I'm Two passes this evaluation category with a perfect score of [5] stars for COST BENEFIT.



DURABILITY: Rating Level - [4.5] an image of 4.5 gold  stars

DUARABILITY is another evaluation category which may seem insignificant to many yet still holds high importance in our evaluation.  The bright and artful card stock which was used for the cards with More to Do While I'm Two was of a medium-high level card stock.  Not too stiff, yet not too flimsy to ensure long term of repetitive use. 

In our testing and analysis of the card stock used, it was determined that More to Do While I'm Two is built to last but the grade of card stock used has some "bleeding" of the ink when run and results in a small percentage of distortion.  The distortion would not likely be noticed by a consumer or retailer but considering we ha quite strict evaluation standards, things of this are in fact taken into consideration.

More to Do While I'm Two moves into completion of this evaluation category with a score [4.5] stars in this category for DURABILITY.



EDUCATIONAL VALUE: Rating Level - [5] an image of 5 gold  stars

More to Do While I'm Two found the evaluation category of EDUCATIONAL VALUE to be a place to strut its stuff!  More to Do While I'm Two has stepped into the arena with a masterfully detailed product which is unique and unlike any others we have seen to date in reference to brain development and behavior being transformed from a format designed for graduate study to a more easily understandable format for learning and applicable use.  The key point of value is that this transformation was accomplished without dilution of value from the original format yet remaining at a competitive price point.

More to Do While I'm Two has moved through the gates comfortably with a perfect score of [5] Stars in this category for EDUCATIONAL VALUE.



LEARNING CURVE: Rating Level - [5] an image of 5 gold  stars

LEARNING CURVE is an evaluation category which may seem surprising to see but for More to Do While I'm Two, it is a vital and powerful category that must be taken into account.  For many product of similar subject matter as More to Do While I'm Two, the content can easily become boring and redundant, with the product often times being tossed in the trash after but a few experiences of trying to read and understand the content fully. 

More to Do While I'm Two is far from being boring and redundant.  I would even venture to say that is almost addictive in an unusual sense. More to Do While I'm Two can become a part of your every day life with your constantly reading, learning, and applying what you discover on each card. Simple, logical in sequence and election of content.

More to Do While I'm Two provides a substantial contribution to a furtherance of a child's brain and behavioral development. More to Do While I'm Two comes in at a screaming fast pace with a perfect score of [5] Stars in this category for LEARNING CURVE..



MARKETABILITY: Rating Level - [4.5] an image of 4.5 gold stars

More to Do While I'm Two almost knocked the ball out of the ballpark in MARKETABILITY. It contains all of the primary elements we need to consider in the marketability of a product. Impressive as ever on so many different platforms yet it incurs a small ding after so much success and accomplishment. It is not a matter of an element lacking in More to Do While I'm Two, rather it is an element lacking in consumers.

With so many products blowing their horn about how they are the perfect answer, this poses a challenge for products such as More to Do While I'm Two.  Many consumers are not making fully informed buying decisions due to lack of understanding what true value and functionality is.  More to Do While I'm Two is a product that sells itself.  Once a consumer get their first experience with More to Do While I'm Two or any of the other braininsights activity packets, you are going to have a sale.  That sale will develop word of mouth about the product which in turn will generate more sales.

More to Do While I'm Two has plenty to tout about you can be sure of that.  At the same time, we look at every possible angle we can in this evaluation category and More to Do While I'm Two comes screaming across the finish line just a 1/2 a digit short of a perfect score with a score of [4.5] Stars in this category for MARKETABILITY.


VISUAL APPEAL: Rating Level - [4.5] an image of 4.5 gold  stars

VISUAL APPEAL posed an interesting challenge in our evaluation of More to Do While I'm Two. Each and every activity card will draw you to look at both sides, read all text, and gaze at the colorful imagery on each card.  With our new evaluation standards, visual appeal is a very strong factor in our evaluation process. The challenge here is that the bleeding of the ink and the choice of card stock used gets More to Do While I'm Two a ding in this evaluation category and comes screaming across the finish line just a 1/2 a digit short of a perfect score with a score of [4.5] Stars in this category for VISUAL APPEAL.






EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   5
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

"The first and original Seal of Approval®...
designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® AWARDS

"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.


The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


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