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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020071017-122
Induction Date:   October 17, 2007
Product:   Happy Neuron Online Brain Games
MSRP:   $9.95 /mo
Company URL:  http://www.happy-neuron.com

Happy Neuron Online Brain Games

by:  Rev. James G.W. Fisher - Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  10/17/2007

Happy Neuron Online Brain Games go beyond fun - they were created by a cognitive psychologist to specifically target the 5 major cognitive functions of memory, attention, language, executive functions and visual/spatial. Great for ages 3 to adult, Happy Neuron provides a personal, virtual coach who will track your progress and gauge your areas of strength and weakness to ensure you're breaking a brain sweat!

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Online Games 2007 Consumer 3 to Adult Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Design Quality Educational Value FunFactor™ Innovation Marketability Visual Appeal
5 5 5 5 4 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)(Not Applicable)

Independent Lab Tested  Independent Lab Name 
(Not Applicable)  
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading

Manufactured InSafety Hazard/Warnings
U.S.A.Not Applicable


Taking A Different Path With Online Games

Online games have been a traditional item on the Internet with a limited number of mediocre educational games that capture the attention of people yet have no real contribution to cognitive or critical skills development or enhancement. A company by the name of Happy Neuron chose to take a different path than the rest. What makes them different is that they chose to take a chance on developing a generous variety of brain teasing games that stimulate stimulate cognitive / critical skill development and maintenance.

With Age Comes Wisdom...And Then MCP

It's important of course for kids to have games that stimulate cognitive development skills, but adults need that same stimulation as well. Whether a scholar or a food service worker, as adults we tend to give our brains a lesser amount of stimulation to maintain the level of our cognitive skills. The end result of this is an inevitable detrimental effect. Lack of memory, loss of coordination or skill, and other symptoms begin to occur. This is just the beginning of the symptoms you see when someone suffers from what is called "Mental Couch Potato Disease", or "MCP". This disease can be cured as well as avoided, with proper treatment and Happy Neuron Game Therapy. Happy Neuron Game Therapy stimulates the areas of the brain responsible for MCP and with consistent repetitive treatment can cure a person of MCP entirely.

Understanding The Full Value of Happy Neuron

It is fine to create some minor humor to illustrate how the cognitive skill development and stimulation of the brain is vital. It is also important though that you understand that Happy Neuron give you what you need to provide the stimulation which the brain needs. I order to do so, you need realize the incredible potential just waiting to be explored!

As it states in the Happy Neuron web site, “Use it or lose it” applies to muscles in our bodies as well as to neural pathways and connections in our brains. Numerous landmark studies have found that engaging in mentally stimulating activities throughout our lives can help keep our minds sharp. Several of the studies cite challenging, interactive games as one effective method to keep the brain challenged and agile and several studies look specifically at targeted skills training.

Happy Neuron helps you with your critical thinking skills which are associated with cognitive development. These skills are broken down into five primary categories;

* Memory
* Attention
* Language
* Executive Functions
* Visual and Spatial

Each of these are referred to as "critical" skills because they are the very foundation of what we rely upon to exist without assistance. Happy Neuron has taken each of these critical skills and developed individual games which you can play online. There are over 300 games designed to stimulate the brain for each of the five critical skills areas.

High FunFactor™ Level Games With An Absolute Added Edge

The FunFactor™ in a game must be high, in order for a person to be drawn to play it repetitively. The problem with games designed for learning, especially online based games, is the challenge of developing a high FunFactor™, yet maintaining a solid learning foundation. When it comes to playing Happy Neuron games, you very quickly discover that learning at virtually any age can become literally addictive. Here you have a wide array of games designed for multiple critical skills areas of learning yet the level of FunFactor™ is off the scale!

The most important factor here is that in our evaluation, we discovered that there was a consistent level of learning/fun with every game which was evaluated. Absolute consistency with everyone. Now please understand that this evaluation is done in a non-lab environment and the results are based upon our evaluation guidelines to ensure minimal risk of personal opinion being an element of the product evaluation. When it comes to the hands-on experience with some of our consumers who volunteered for this testing, again the responses remained consistent. It is important to realize though, that this does not guarantee the same results with every single person who plays the games.

There are too many additional factors that can influence a person's impression of playing the games. The key consistent and established fact is that every person using these games will benefit in some aspect of learning with no exception. This is especially applicable with special needs children and adults. There is a strong lacking of tools to help special needs kids get the upper hand on learning. Happy Neuron puts a serious dent into that lacking of needed tools while again demonstrating a well established track record of consistency in results.

A Greater Understanding Of The Individual Ratings

While other organizations will define their ratings in a "blanket" method which simply defines each rating in an overall usage, we choose to take a different approach. Each individual rating that was assigned to this a product based upon our evaluation process, is briefly explained as to how that specific rating score was reached. The ratings for this product are listed below.

Design Quality: Rating Level 5 - The design quality of these games was nothing but the very best. Each game has been carefully created and tested to stimulate the specific skill areas of the brain intended so that all 5 primary critical skills areas can be reached. Very strong detail was committed to ensure consistency and functionality.

Educational Value: Rating Level 5 - The educational value is is literally beyond measure. The variety of games which Happy Neuron has available online, provides an educational media that will stimulate the development of critical skill development for both left and right brain skill regions. Instead of just a single or even double number of areas of focus, the games are divided up to cover all 5 primary critical skill concerns. To take it one step better, the games have a unique "virtual coach" which identifies the games and skills where you are lacking and those where you are strong, providing suggestions on most logical games to play next to encourage progressive skill development on all levels. I did note though that the lowest age where these games are fully applicable is 3, but the primary age group with the highest positive response was 11-14 years of age.

FunFactor™: Rating Level 5 - FUN is the middle name for Happy Neuron games! The response from our own testing as well as kids and parents were all consistent. In the hands-on experience these people had, they demonstrated such an incredible level of being totally engrossed in their playing. When you combine the scoring from evaluation with the multiple comments of how much fun it was to play, and "When can I play again?", it could easily be seen that the FunFactor™ level was at maximum.

Innovation: Rating Level 5 - It was clear to see that there was intense research and study to develop this caliber of a learning and skill development solution. Very unique and innovative designs and application of these games made it clear that innovation is the name of the game here. This was a very innovative approach in critical skills developmental solutions that will ensure great success in sales.

Marketing Value: Rating Level 4 - The marketing value of this product is quite high. This is based upon a compilation of the scores from the product evaluation ratings and results from the hands-on evaluation testing. The potential of this product is well above average and has rated the highest score available in its class. When you consider the factor of it being applicable for use for almost all ages, it proves the potential marketing value to be nothing but the very highest.

Visual Appeal: Rating Level 4 - When it comes to visual appeal, this was a small challenge. With so many games to select from, it took serious effort to make notes on each and establish a profile of the visual appeal for each game. Individual opinions will obviously vary, but in our testing and evaluation, combined with the responses from the hands-on participants, it is easy to see that Happy Neuron games hold high visual appeal.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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