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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020101126-453
Induction Date:   November 26, 2010
Certificate License Status:   Active
Product:   Elf Magic SnowCases, Elves and Christmas Book & DVD
MSRP:   NA
Company URL:  http://www.elf-magic.com
Rating: 

Elf Magic SnowCases, Elves and Christmas Book & DVD

by:  Rev. James G.W. Fisher - Product Evaluation Specialist / Editor - The Toy Man®
     
Evaluation Report Summary (ERS) Date:  11/26/2010

It's been an especially productive year at the North Pole and Santa and his Elves have produced some special new products which are so perfect during the Elves’ annual visits to children’s homes. These products will really make Christmas VERY special!

[ Please refer to A-2-Z Company Index for contact information.]




Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Activity Product 2010 Consumer 4-10 years old Female/Male


Evaluation Report Summary (ERS) - Index



Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Age Compatibility Content Quality funQuotient™ Individual Skill Improvement Marketability Overall Visual Appeal
5 4.5 5 5 5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.



Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.
                        





image of factory with ecological leaves symbol. Trade Industry Sales Types
Industry Memberships

Wholesale Retail Reseller Online 

 

 


Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 

  STR, Specialized Technology Resources
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)



UPC Code / ISBN#Manufacturer SKUAge Grading
978-0-981966-0-14 N/ALabeled/Appropriate



Manufactured InSafety Hazard/Warnings
China

 

About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about..

Image of the Elf-Magic Elves Boxes.
Elf Magic is aplenty with these incredible products from Elf Magic, LLC. According to the folks at Elf Magic, it’s been an especially productive year at the North Pole. In addition to making presents for all of the good boys and girls around the world, Santa and his team have been busy making new Elf outfits, Snowcases, and an inspirational Christmas book & DVD titled "Elf Magic, The Story of a Timeless Christmas Tradition©."

This is a timeless collection of Christmas themed products that are sure to tickle a child's fancy and bring a family together in wonder at the incredible quality in design and quality found in each one of these products.

It was such a unique experience for our staff here as we all were so excited to see the Elf snowcases which opened up into a whole new make-believe world with the Elf-Magic Elves. Details so clearly defined, even down to the tiny hangars in the closet for the Elf outfits (also known as Elfits™) .  So much to look at and discover for a child, and there was even more to examine, evaluate, and enjoy as we figure the scoring in each evaluation category.
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Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

What a fascinating experience as we progressed further with the evaluation of each product.  The Red Elf and the Green Elf were wonders in their own right in their own fancy boxes, just waiting for a child to open them and begin their journey with their Elves and Snowcase(s) into a whole new world of imagination and wonder with no borders. The Elves, their Elfits™, and Snowcases are all designed with the greatest level of quality and detail.

Each of the Elfits™, one red, one green, were as the women in the office expressed it, "soooooooooooooo cute!"  The ladies were like little kids pointing out the little slippers for each outfit and how the hangars in the Snowcases were so perfect for the Elfits™.  For all of us, the book and DVD combo, "Elf Magic, The Story of a Timeless Christmas Tradition©" was probably one of the most powerful products in the entire group.

The book and DVD serve as a useful tool to create interactive family participation, listening, watching, and allowing their imaginations to soar.  This book and DVD combo is such a magnificent package with a generous sized hard cover book which makes the visual appeal really stand out.  The same rule applies for the imagery, sound, and narrative of the DVD. 

A substantial level of gains comes from how each of the products encourage a strong level of skill development.  Two of the highest of these is social interaction and what one of our independent evaluators referred to as "safe environment Play."  The products are a perfect fit for the age group they are designed for and "...allow for positive response development which is viral; the positive effects being inherited by others in group Play and social interaction."  There are so many incredible things we could try and feature here, yet to do so would take volumes of pages to share it all.  In short, the Elf-Magic products are one of the highest level products we could recommend for holiday gift shopping.
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Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.


Image of the various Elf-Magic products.
Independent Evaluators - Initial Report Outline
PRODUCT | SERVICE: Elf Magic SnowCases™, Elves, Christmas Book & DVD

CONTRIBUTION:
TARGET AGE GROUP:
Recreational Play & Skill Development
4 to 10 years





This Week's Independent Evaluators


Process Development and Improvement Engineer, PhD, MA, BS
Textiles Design Specialist

"The Elf Magic Elves and their outfits presented a rather amusing conceptual Christmas themed design with a well balanced combination of quality, color, and good selection of textile materials used. The textile materials used in products of this sort are a vital part of the focal point of durability, visual appeal, and overall value. It is easily discernible that there was no reluctance apparent in selecting quality textiles materials to create these products. This substantiates a notable increase in marketability which will ensure a very strong market draw in this year's holiday buying frenzy."

"The overall aesthetic appeal of each of the textile oriented products I examined is of the highest degree. I make this statement from a professional as well as personal position of opinion. The detail even in the hair was well studied and developed to create an ambience which is likely to be appealing to the retail buyers. Overall from concept, design, and quality combined, I find the Elves and their outfits to be quite inventive."

Associate Professor of Pediatrics, Ph.D., E.D.
Director of Developmental and Behavioral Pediatrics Studies

"Each of the products provided for my department's study were a pure delight for the imagination. The whimsical Elves worked their magic in our study group of kids ages 6 to 11 years. We discovered that the behavior of the kids was stirred into a comical frenzy of enthusiasm, excitement and creativity."

"Through our evaluation study we found that the Elves and Snowcases provided the elemental tools to establish safe environment Play with kids. There were no components with the products which could become factors of risk of safety. The design concept of these products has been well researched. Whether together or individually, the products allow for positive response development which is viral; the positive effects being inherited by others in group Play and social interaction."

"Even more important is how the kids would use their imaginative minds to concoct amazing stories. Two of the kids shared how they couldn't use the bathroom 'because one of the elves plugged the toilet'. Another one of the kids fabricated a story that the cookies we had for the kids to eat later were gone 'because the Elves ate them.' She even brought the elves to us to show the crumbs on the chest and arms of the Elves. To see the how she went so far to even place crumbs on the Elves to state her case clearly demonstrates what an incredible contribution these products have to offer; more than just a matter of fun and Play.

Although the examples of the kids fabricating stories to dissuade suspicion of the real facts, this was an outstanding example of how the products contribute so greatly to creative thinking and overall critical skill development. Imaginative Play in a Safe Play environment is crucial both developmentally as well as psychologically for these kids."

"The colorful book and DVD was an excellent combination of audio/visual stimulation for the kids. Simple, yet effective in conveying a constructive and positive influence is what the book and DVD communicate. This contributes well to further primary skill development. In completion of our study, we have established that each of the products have their own unique benefit gained from active Play with them. The more of the products a family has, the greater the cumulative effect of productive development and understanding."
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* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member, division of, or Epiphany Communications itself.
 



Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of some of the Elf Magic products.
The Elf Magic SnowCases™, Elves and Christmas Book & DVD provided a major challenge for us in trying to encapsulate the full impact gained from these products during the spontaneous hands-on consumer evaluation.

There was no question about it, all of the products were the rave with the evaluation participants. We found it to be a more unique experience than with most groups of products from any one company. In our observing the people throughout the day, there was no preference with any one of the Elf Magic products over another. 

With other product groups from a single company in the past, we generally see preferences of of one over another.  No matter which one of the Elf Magic products, the same level of excitement was apparent.  Many of the participants inquired where they could purchase the products or wanted to buy the samples we used for the evaluation to use as gifts for Christmas.

In our going over all of the video tapes, feedback forms, and other content, it was clearly apparent that the Elf Magic products took the prize as the favorite products in their class at this event.  These products passed this segment of our evaluation with ease.
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A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

AGE COMPATIBILITY: Rating Level - [5] an image of 5 gold  stars

In the evaluation category of AGE COMPATIBILITY, the Elf Magic products flew threw this category evaluation like Santa and his Reindeer. The group of products were all independent lab tested for age compatibility in addition to being tested by top University professors and engineers. The age compatibility matches specific standards set forth by the U.S. government, CE, and other standards.  The Elf Magic products took the prize in this evaluation category of AGE COMPATIBILITY with a perfect score of [5 Stars].

CONTENT QUALITY: Rating Level - [4.5] an image of 4.5 gold  stars

CONTENT QUALITY applies in multiple perspectives with the Elf Magic products. The first and primary application is with the Christmas Book and DVD.  The content quality was easy to identify as being simple yet beneficial. A quote from one of our independent evaluators says it so well;

"The colorful book and DVD was an excellent combination of audio/visual stimulation for the kids.  Simple, yet effective in conveying a constructive and positive influence is what the book and DVD communicate.  This contributes well to further primary skill development."

The book works well in creating a perfect balance with the other Elf Magic products. The Elves, Elfits™, and Snowcases have their own redeeming qualities in contribution to content quality, rising well above the average level in scoring.  In the final steps of evaluation for this category to establish an accurate rating score, the Elf Magic products pulled an excellent score of [4.5 Stars] in this category for CONTENT QUALITY.

FUNQUOTIENT™ : Rating Level - [5] an image of 5 gold  stars

In our evaluation of the Elf Magic products in the evaluation category of funQuotient™, they demonstrated an enormous capability of creating a creative atmosphere where there are no boundaries to the imagination with children. Remaining consistent with the high level of contribution to skill development expected out of our inductees, the Elf Magic products created a well balanced measure of funQuotient™ without being over dominant in comparison with other important features. Creativity and innovative thought development were common characteristics which were becoming quite evident with all children in our evaluation testing.

The Elf Magic products really made their mark with many of the children and professionals who worked with these products in our evaluation process.  One of our independent evaluators who is a Associate Professor of Pediatrics made a very valid point about the Elf Magic products:

"Each of the products provided for my department's study were a pure delight for the imagination. The whimsical Elves worked their magic in our study group of kids ages 6 to 11 years.  We discovered that the behavior of the kids was stirred into a comical frenzy of enthusiasm, excitement and creativity."

The Elf Magic products featured here made it through our evaluation with the highest level of value and importance in this evaluation category. There was plenty of funQuotient™ and the Elf Magic products came through in this category with an outstanding score of [5 Stars].

SKILL IMPROVEMENT: Rating Level - [5] an image of 5 gold  stars

SKILL IMPROVEMENT is an evaluation category that can often times be quite challenging to establish accurate evaluation results yet the Elf Magi products were on top of the ball here.  The determination of level of skill improvement gained from these products was quite simple.  The products created a substantial level of improvement with cognitive, motor, and primary skill development.

The strong level of play and skill development with the Elves, Snowcases, and book/DVD combo was well established and clearly validated. The products deliver an opportunity of Play and perceptual reading combined which will stimulate and develop perceptual, motor, language skills and awareness. They serve as a strong catalyst to encourage children to explore their creative capabilities.

In our final steps of developing the accurate evaluation rating for the Elf Magic products it was amazing to see how each one of them pulled the same score once again in this segment of our evaluation with a perfect score of [5 Stars] for SKILL IMPROVEMENT.

MARKETABILITY: Rating Level - [5] an image of 5 gold  stars

MARKETABILITY was a cinch to determine with the Elf Magic products. When you take into consideration the quality, functionality, level of contribution to skill development and entertainment value of the products it is easy to see a strong level in marketability.  The final asset that makes this rating so unquestionable is stated so well once again from one of our independent evaluators.  In a quote from here report, "In completion of our study, we have established that each of the products have their own unique benefit gained from active Play with them. The more of the products a family has, the greater the cumulative effect of productive development and understanding." That's a mouthful yet it puts the icing on the cake in securing a perfect score of [5 Stars] in this evaluation category for MARKETABILITY.

OVERALL VISUAL APPEAL: Rating Level - [5] an image of 5 gold  stars

OVERALL VISUAL APEAL was once again so simple to establish.  The products each have their own unique visual appeal that makes them literally irresistible to play with for a child. (Even some adults!) The subtle yet so detailed imagery in the book and the colorful DVD, the incredible detailed design with the Elves, the Snowcases, and all of the accessories was of the highest level in reference to visual appeal. 

The products all have an ambience associated with their overall visual appeal that will prove appealing to the retail buyer.  Combine that with the Christmas season theme and you have an overall visual appeal that brings the Elf Magic products in with a perfect score of [5 Stars] in this evaluation category for visual appeal.
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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   5
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

"The first and original Seal of Approval®...
designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® AWARDS

"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.


The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


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