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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100125-373
Induction Date:   January 25, 2010
Certificate License Status:   Active
Product:   Arthouse - Volume 1: Basic Shapes and Animals
MSRP:   $17.99 USD
Company URL:  http://www.inthearthouse.com
Rating: 

Arthouse - Volume 1: Basic Shapes and Animals

by:  Rev. James G.W. Fisher - Product Evaluation Specialist
     
Evaluation Report Summary (ERS) Date:  01/25/2010

Simple and direct, just as a child for this age group is how one would describe the content of Arthouse - Volume 1: Basic Shapes and Animals. A colorful collection of content that assures improvement and development.




Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Educational DVD 2008 Consumer/Education 3 to 7 years Female/Male


Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Content Quality Critical Skill Development Educational Value Marketability Response Level Visual Appeal
5 5 4 4 5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.



Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.
                        





image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 
(Not Applicable)  
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)(Not Applicable)



UPC Code / ISBN#Manufacturer SKUAge Grading
0510563163 NoneNot Applicable



Manufactured InSafety Hazard/Warnings
U.S.A.Not Applicable

 

Introducing Arthouse - Volume 1: Basic Shapes and Animals

* SUMMARY CODES: SN - Special Needs

Simple and direct, just as a child for this age group is how one would describe the content of Arthouse - Volume 1: Basic Shapes and Animals. A colorful collection of content that assures improvement and development. According to the folks from Arthouse, LLC,the creators of Art House-Volume 1: Basic Shapes and Animals, it is the first DVD in a planned series of children’s instructional DVD’s, that teaches kids how to draw their favorite animals using basic shapes. By use of step by step instruction as well as entertaining music videos and animation, kids are carefully guided through the learning fun of creating art!




A Better Understanding Of The DVD

In the evaluation of Arthouse - Volume 1: Basic Shapes and Animals, it was such an experience to watch the children seeing the DVD content on the screen, literally mesmerized in wonder, as you can see from the image below. Even Santa was enraptured with the beautiful color, sound and simplicity of the animals, kids, and illustrations occurring in each segment of the DVD.

Image of Arthouse - Volume 1: Basic Shapes and Animals being watched by children and Santa Clause at Merry Christmas Chicago!
Arthouse - Volume 1: Basic Shapes and Animals

  • Communicates a fun way for a child to learn the basics of drawing
  • Uses fundamental object association principals for greater level of retention
  • Stimulates creative thinking and other primary developmental skills
  • Encourages strong parent/child interaction
  • Creates a desire for repetitive use which in turn increases learning level
  • Quite colorful and maintains long-term attention span with a child
  • Combines real-life characters which children can identify with

Arthouse - Volume 1: Basic Shapes and Animals is quick to capture the imagination of a child with an excellent series of learning activities which are narrated by "Teacher Emily". With the help of Teacher Emily, children are in a sense given a guided tour of each of the drawing lessons which produce easily measurable results.

Arthouse - Volume 1: Basic Shapes and Animals creates and environment of fun, trust and skill development which results in skill development improvement and stronger self-esteem. This is a powerful underlying foundation which has a dramatic impact on critical thinking skills. With this DVD, a child discovers hours of fun and a personalized experience in learning which they may never have known before.

The different and exciting challenges in each activity provides a new focus and excitement for children which enlarges their current level of knowledge, stimulates memory level improvement, and has a substantial influence on their problem solving skills. These are primary concerns in a child's development and the Arthouse - Volume 1: Basic Shapes and Animals DVD delivers precisely what they need yet still manages to keep it in a proper proportion so that the level of FunFactor™ still remains prevalent.



Independent Evaluation of Introducing Arthouse

Obtaining An Independent Perspective...

In this section we will cover "Arthouse - Volume 1: Basic Shapes and Animals" from a top level professional point of view. To accomplish that task we have called upon the assistance of a well known industry professional who has the credentials to provide us with the highest level of independent evaluation we are looking for.

Our independent evaluator will form her own opinions and produce a detailed, in-depth report connected with her study and evaluation of the "Arthouse - Volume 1: Basic Shapes and Animals" DVD. The information to follow is comprised of excerpts from this same report from which certain portions have been selected and paraphrased so that the information being conveyed by this industry professional is more easily read and simple to comprehend what they are stating. This approach provides a completely independent perspective in the evaluation of the "Arthouse - Volume 1: Basic Shapes and Animals".


PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.


Educational Development Specialist

"This DVD provided me with an unexampled product model which awakens the passion in my work. So many products I work on are so, passe'...simply a re-invention of another. This DVD is incontestably not one of them. Arthouse - Volume 1: Basic Shapes and Animals creates a virtual environment in which a path is established. This path forms a pattern of learning which captivates the attention of a child and maintains that attention well beyond many of the average educational products on the market today. The DVD is undeniably an outstanding experience in both fun and learning for children and surprisingly adults."

"Although Arthouse - Volume 1: Basic Shapes and Animals is designed for a target age group of 3 to 7 years of age, it encourages participation of a parent/adult and child together. In my hands-on evaluation with families, it was quite apparent that the adults were just as enthralled by the DVD as the children, yet on a different level."

"My results showing the level of participation and response of the adults came as no surprise. It is a commonly known fact that as adults, we still retain a base fragment of a child within us. Society as whole and the constant thrum of media influence today causes us to refrain from allowing the 'child' within us to have any influence or discovery of what they see as a 'childish' their response to appear.

This DVD stimulates that part of us and a child becomes the medium to allow that 'exception to the rule' to prevail. The inner passion and innocence of a child is stimulated for an adult with this DVD. Perhaps taking the time to realize a fancy many of us might have had all our lives, a sliver of a dream to know how to do something which we never took the time to learn.

It is the manifestation of that fact which adds such an enormous level of value to this DVD. It is not just an educational DVD which 'some' mothers would probably sit down with their child to interact with them. Arthouse - Volume 1: Basic Shapes and Animals is structured in such a way that every adult who took part in my study of the DVD with their children or alone, expressed in their feedback that they had also learned and gained excitement in this learning experience, just as the children did."


Image from Arthouse - Volume 1: Basic Shapes and AnimalsImage from Arthouse - Volume 1: Basic Shapes and AnimalsImage from Arthouse - Volume 1: Basic Shapes and AnimalsImage from Arthouse - Volume 1: Basic Shapes and Animals


In over 50% of the families participating in my study, the wife or the husband was eager to show their spouse a copy of some of the drawing they had created themselves, giving it a higher priority over the creations by their children. This clearly established the value of the Arthouse - Volume 1: Basic Shapes and Animals DVD." has a well blended combination of color, sound, design structure, and flow of activities which a child will find most delightful. The idea of using a character with whom children are already familiar and has a well established following was a very wise decision.

The creator(s) of Arthouse - Volume 1: Basic Shapes and Animals have taken a standard approach in teaching figure drawing and combined it with a unique coadunation of real life video with animation with a transition which children can easily assimilate. The end result is a far greater level of comprehension and solidified retention of the lessons, which are called upon later in applied application.
"




Consumer Hands-On Evaluation


Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how the "Arthouse - Volume 1: Basic Shapes and Animals" DVD was seen with consumers?

Arthouse - Volume 1: Basic Shapes and Animals was part of a consumer hands-on evaluation performed in a busy public mall in the Woodland Hills, CA area, along with a generous number of other products from multiple categories. Having several products available for consumer evaluation all at once provides a more well-balanced and unbiased evaluation of each of the products.  

For the Arthouse - Volume 1: Basic Shapes and Animals DVD, children provided a very unusual sight.  We all know how playful kids get, especially when you combine toys and a public mall.  Here we had a number of kids from a wide range of age groups who were quite active, running everywhere...until they saw the screen with Arthouse - Volume 1: Basic Shapes and Animals playing. 

In the image above/left, you see kids at Merry Christmas Chicago!™, another PROJECT: Education Outreach™ event held in Chicago, literally entranced by the presentation of content from the Arthouse - Volume 1: Basic Shapes and Animals DVD.  It was nothing short of amazing how the DVD had the children completely immersed in the presentation. 

As an experiment to see if it was truly the content of the DVD that was retaining their attention, I personally stopped the DVD and placed a different one in.  Within moments, the children were asking me to "put the other one back in, I like it better." It was as I suspected, the Arthouse - Volume 1: Basic Shapes and Animals DVD was the one which captured the brass ring.

In reviewing the feedback forms which the participants filled out from all of the locations where we hosted spontaneous hands-on evaluation of products, it was amazing how many parents expressed how their child loved the DVD and even the adults had learned something from it. There was more than sufficient evidence of positive response on the feedback forms to demonstrate Arthouse - Volume 1: Basic Shapes and Animals proving itself worth our time to bring it to this hands-on evaluation event.

The DVD was unquestionably popular. As a matter of fact, Arthouse - Volume 1: Basic Shapes and Animals was so popular that the DVD holder for it was taken when I wasn't looking and while I was sharing that fact with one of the persons in charge at the facility, the DVD itself which was sitting in front of me "grew some legs" and disappeared.  Now that is what I call popular!


A Sampling Of Category Ratings


A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.


The Featured Category Ratings for this Product Evaluation Summary are listed below.





CONTENT QUALITY: Rating Level - [5] an image of 5 gold  stars

The Arthouse - Volume 1: Basic Shapes and Animals DVD pulls its weight in this category for CONTENT QUALITY. When you consider how it so effectively stimulated the attention of both the children and adults, it was clearly an excellent learning medium. Just as the very best DVD products of the past which have made it into the ranks of products inducted here, Arthouse - Volume 1: Basic Shapes and Animals has a well balanced compilation of visual and audio content to stimulate not just a child's mind, but their emotions as well. The Arthouse - Volume 1: Basic Shapes and Animals DVD provides a substantial contribution to critical and cognitive skill development which will encourage repetitive use and essential learning and skill development.

The Arthouse - Volume 1: Basic Shapes and Animals DVD stimulates critical skill development in a child in a rather subtle approach as they are being stimulated on multiple fronts simultaneously. The more a child experiences the DVD and applies what they are learning concurrently wiht their teacher guide on the screen, there is a constant level of further advancement in many of the most important areas of a child's developmental skills. The Arthouse - Volume 1: Basic Shapes and Animals DVD pulls a perfect score of [5] in this category for CONTENT QUALITY.


CRITICAL SKILL DEVELOPMENT: Rating Level - [5] an image of 5 gold  stars

The Arthouse - Volume 1: Basic Shapes and Animals DVD provides a substantial contribution to critical and cognitive skill development which easily eclipses many other products of similar nature. With the children multi-tasking by watching the illustrations, video, and animations simultaneously, the Arthouse - Volume 1: Basic Shapes and Animals DVD contributes so much to a child's developmental skills that the word "substantial" doesn't even do it justice.  The Arthouse - Volume 1: Basic Shapes and Animals DVD comes flying through the gates with a perfects score of [5] in this category for CRITICAL SKILL DEVELOPMENT.


EDUCATIONAL VALUE: Rating Level - [4] an image of 4 gold  stars

The Arthouse - Volume 1: Basic Shapes and Animals DVD really made a strong impression in this category for EDUCATIONAL VALUE.  In all consumer hands-on evaluation as well as in-house and independent evaluation, the Arthouse - Volume 1: Basic Shapes and Animals DVD was seen as a source of creative stimulation which envelopes a child's experience on multiple levels. In this case though, we are looking at educational value which has a fine line in definition. 

The Arthouse - Volume 1: Basic Shapes and Animals DVD establishes a clear-cut example of educational value with the different perspective of teaching with having and adult teacher rather than a primary animated character or child. After discussion with our independent evaluators and in-house evaluators it was determined that The Arthouse - Volume 1: Basic Shapes and Animals easily fulfills the standard educational demands that people are looking for in a DVD such as this, well above average, yet just not enough to take it to the top for a perfect score.

There are multiple perspectives with which to look at what is the definition of this DVD's contribution to educational value. After reviewing all evaluation results and independent evaluator reports, The Arthouse - Volume 1: Basic Shapes and Animals DVD pulls a perfect score of [4] in this category for EDUCATIONAL VALUE.


MARKETABILITY: Rating Level - [4] an image of 4 gold  stars

The marketability with the Arthouse - Volume 1: Basic Shapes and Animals DVD presented a challenging task to establish a fair and accurate final score. In the video tapes and what we witnessed personally in the hands-on evaluation segment, the Arthouse - Volume 1: Basic Shapes and Animals DVD proved its worth to us.  The challenge that you have to face is that the corporate buyers are not always so detailed in their evaluations.  Everything seems always to be in a rush.

What this amounts to is that corporate buyers have more of a challenge determining which educational DVD's are the best way to go. Well established branding of quality and effectiveness, as well as excellent marketing development is needed to take a product all the way to the top. Although the Arthouse - Volume 1: Basic Shapes and Animals DVD is well above average in its scoring in the category for MARKETABILITY, it hasn't got enough branding/image punch in our evaluation to obtain a perfect score. 

In our final tally of scores in the category for MARKETABILITY, the Arthouse - Volume 1: Basic Shapes and Animals DVD comes in with a well above average score of [4] in this category evaluation.


RESPONSE LEVEL: Rating Level - [5] an image of 5 gold  stars

The response level with for kids with the Arthouse - Volume 1: Basic Shapes and Animals DVD is pretty well what we all expected.  There was no question in any manner that the Arthouse - Volume 1: Basic Shapes and Animals DVD captures the full attention of the chilldren as intended and creates a clear and well defined response level of the highest level.  The response level in all hands-on evaluations by children and family members were well beyond the norm and constant at all times. Children were literally engrossed in the imagery and sound while putting it to task to begin drawing simultaneously with their viewing the DVD.  The Arthouse - Volume 1: Basic Shapes and Animals DVD pulls a perfect score of [5] in this category for RESPONSE LEVEL.


VISUAL APPEAL: Rating Level - [5] an image of 5 gold stars

The visual appeal for The Arthouse - Volume 1: Basic Shapes and Animals DVD is far from lacking. The DVD packaging was average yet the content of the DVD itself was such a perfect balance of labors and educational value. The colors, images, and video clips draw the full attention of the target age group it is designed for while at the same time capturing the attention of the adults as well.   The Arthouse - Volume 1: Basic Shapes and Animals DVD passed this category for VISUAL APPEAL with a perfect score of [5].






EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   5
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



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PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.


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G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
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