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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100124-392
Induction Date:   January 24, 2010
Certificate License Status:   Active
Product:   Alphabotz Superphonic Decoder Cards
MSRP:   $19.95
Company URL:  http://alphabotz.com
Rating: 

Alphabotz Superphonic Decoder Cards

by:  Rev. James G.W. Fisher - Editor / Product Evaluation Specialist | The Toy Man®
     
Evaluation Report Summary (ERS) Date:  01/24/2010

Alphabotz Superphonic Decoder Cards are educational cards that help jump start beginning reading skills by helping early readers build lasting associations between sounds and the letters that represent them. The Alphabotz characters personify 46 sounds of the English language in a unique and fun way, and help children to unlock the secrets to the code adults call reading.

[ Please refer to A-2-Z Company Index for contact information. ]




Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Educational Products 2009 Consumer/Education 3+ Female/Male


Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Content Quality Cognitive/Critical Skill Development Educational Value Response Level Marketability Visual Appeal
5 5 5 5 4 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.


image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 
 Compliant
  (Unconfirmed)
TUV Rheinland
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)



UPC Code / ISBN#Manufacturer SKUAge Grading
9780615227559 ABZSDC0001Labeled/Appropriate



Manufactured InSafety Hazard/Warnings
China

 

Alphabotz - Not Your Grandma's Flashcards

* SUMMARY CODES: SN - Special Needs     PDD - Pervasive Developmental Disorder     ECD - Early Childhood Development

With each new product which manages to make it through all phases of our strict evaluation methods, the creative thinking cap has to be slapped on to develop an effective presentation of what the product is all about. Alphabotz literally blew my creative thinking cap off with a single line in the product packaging...you guessed it, "Not Your Grandma's Flash Cards".

The foundation for the reasoning behind this is more easily understood once you either visit their web site: http://www.alphabotz.com and read up about the product, or if the opportunity presents itself, read the packaging of the product and look at the innovative cards. You will then fully understand why they are "Not Your Grandma's Flash Cards". (Or even easier, just read this rest of this product evaluation summary about Alphabotz.)



Taking Phonics and Spelling To A Whole New Level

With many of the flash cards for phonics and spelling on the market today, their learning structure is based upon one of the traditional methods such as "A=Apple", "B=Boy", and so on. Not so with the Alphabotz Superphonic Decoder Cards. With these cards, the learning structure is built on a progressive structure so that a child can be learning one specific stage with cards at let's say, age 3, and as a child develops, there are more exciting new features to learn from which they pick up on. More simply put, the Alphabotz grow with the child.

Image of Alphabotz Superphonic Decoder Cards
Alphabotz Superphonic Decoder Cards

  • Help jump start beginning reading skills with progressive learning development.
  • Developed by a teacher and parent to personify 46 sounds of the English language.
  • Stimulates creative thinking and other primary developmental skills.
  • Helps children unlock the secrets to the code adults call reading.
  • Creates a desire for repetitive use which in turn increases learning level.
  • Quite colorful and maintains long-term attention span with a child.
  • Alphabotz are colorful robot characters which quickly engage and motivate learning.

As one of our independent evaluators stated in her evaluation report, "The Alphabotz characters purvey a very uncommon approach to learning. This is supported by the fact they embody 46 different sounds of the English language in a manner which maintains its own unique Psychodynamic approach to influence of skill development. Cognitive behavior and Critical skill development are just the beginning of where this influence reaches."  In other words, the Alphabotz cards have a very strong influence on a child's ability to look at a problem creatively, take what they have learned and put into applied use, and come to a viable answer not learned by repetitive memorization. 

The Alphabotz cards facilitate a child to learn to read; not just at an infantile level but rather a more defined and fully understood application of what they have learned.  This is accomplished by way of the Alphabotz being more personable with characters and stories.  They serve as a catalyst for a vast number of developmental skills to be triggered into further advancement in their development.

The following quote directly from the creators of Alphabotz, works so well to provide a more well-rounded understanding of the cards.  "Each robot wears a letter or letter team on its chest and an icon on its head that serves as a constant visual reference to the sound the letter or letter team makes. Each card also contains information about the character that tells a story about its life and personality in order to make the sounds memorable and aid in letter recognition and phonemic awareness skills."



Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "Alphabotz Superphonic Decoder Cards" from the perspectives of qualified individuals in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top level industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth reports connected with their study and evaluation of Alphabotz Superphonic Decoder Cards. The information to follow is comprised of excerpts from those same reports which have been paraphrased in order to encapsulate the primary points being conveyed in each report. This approach provides completely independent perspectives in the evaluation of Alphabotz Superphonic Decoder Cards.


PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.




PRODUCT: Alphabotz Superphonic Decoder Cards


ECD Learning Specialist (Board Certified)


"The Alphabotz Flash Cards present a fascinating learning tool for pre-school to pre-kinder children. They are a Hybrid product which can be used in home or at an ECD educational facility with a high probability of meeting most private ECD facilities high standards to be adopted for use."

"The Alphabotz characters purvey a very uncommon approach to learning. This is supported by the fact they embody 46 different sounds of the English language in a manner which maintains its own unique Psychodynamic approach to influence of skill development. Cognitive behavior and Critical skill development are just the beginning of where use of the Alphabotz Flash Cards influence can reach."

"With the PDD students in our 'Special Need Unit' who were introduced to the Alphabotz Flash Cards in my clinical study, I found that there was a very good response level which was much more evident than with other products of similar nature which I have tested in previous clinical studies.
  It is my personal opinion that with a more long-term evaluation in a clinical study with these kids, a consistent pattern of skill improvement would become well documented."




Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how the "Alphabotz Superphonic Decoder Cards" were seen with consumers?

Example image of one of the Alphabotz characters and its relevance with the cards.

The Alphabotz Superphonic Decoder Cards proved their value in our spontaneous, hands-on consumer evaluation. In going over our feedback forms, the two things which captured the attention of the consumers the most were the striking colors and the various unique characters.  For consumers participating who were teachers, it was primarily the colors and the character's relevance to the letters, words, and images on each card.

At the public mall in Woodland Hills, Ca, and other locations we brought all of the products for hands-on evaluation, the Alphabotz Superphonic Decoder Cards were the best in their category of product both in response level and popularity. In reviewing our video tapes we were able to establish that every card was looked at for an extended period of time.  With the other two flash card products we had there, they only received a quick once-over glance and the participants never even completed looking at all of the flash cards for those products.

I noted myself how there were so many giggles erupting out of the children as they looked at the character on each flash card and the other relevant content. The children were absolutely enthralled by them.  I also made note of how parent/child interaction was quite prominent with these cards. This is a very important factor to consider due to the fact that it also is likely to spill over into a teacher/student learning environment. The children are so focused on the Alphabotz Superphonic Decoder Cards, that outside distractions cause little or no dilution of their effectiveness.

In our reviewing of the consumer hands-on feedback forms which the participants filled out, there was no room for doubt that the Alphabotz Superphonic Decoder Cards were one of the most innovative products we have evaluated to date. What does this all add up to? The Alphabotz Superphonic Decoder Cards passed this segment of our evaluation without the slightest bit of question or hesitation.


A Sampling Of Category Ratings


A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached. They are also a small fraction of the entire group of ratings from which the final rating was averaged.  

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Two Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.



The Featured Category Ratings for this Product Evaluation Summary are listed below.




CONTENT QUALITY: Rating Level - [5] an image of 5 gold  stars

The content quality of Alphabotz Superphonic Decoder Cards was determined to be nothing but the very finest combination one could combine and still retain a high functionality.  The progressive learning model is simple and easy to understand for a child and gives children an advantage in their learning, just as is generally a characteristic of private schools. It was also very well matched for the target age group intended. The Alphabotz Superphonic Decoder Cards are an excellent combination of color, imagery, and so much more which is quite beneficial to a child.

The Alphabotz Superphonic Decoder Cards pull a perfect score of [5] Stars in this category for CONTENT QUALITY.


COGNITIVE/CRITICAL SKILL DEVELOPMENT: Rating Level - [5] an image of 5 gold  stars

Alphabotz Superphonic Decoder Cards is an excellent learning tool that provides a substantial contribution to critical skill development which is most impressive! The cards have the necessary elements to stimulate cognitive/critical skill development in a child in a progressive and consistent manner. As a child progresses through their ECD, they literally grow with the Alphabotz Superphonic Decoder Cards in multiple aspects.

Alphabotz Superphonic Decoder Cards pull a perfect score of [5] Stars in this category for COGNITIVE/CRITICAL SKILL DEVELOPMENT.


EDUCATIONAL VALUE: Rating Level - [5] an image of 5 gold  stars

In our consumer hands-on evaluation in addition to our in-house and independent professional evaluation, The Alphabotz Superphonic Decoder Cards are seen as a product which encourages a greater understanding and appreciation of the alphabet, word and paragraph form, and creative thought for a child.
The Alphabotz Superphonic Decoder Cards deliver a very strong educational message for the specific target age they are geared for.

Alphabotz Superphonic Decoder Cards pull a perfect score of [5] Stars in this category for EDUCATIONAL VALUE.


RESPONSE LEVEL: Rating Level - [5] an image of 5 gold  stars

For determination of the response level with Alphabotz Superphonic Decoder Cards, you learn by doing.  Whether adult or child you can see from hands-on experience what a dramatic impact the cards have in drawing and retaining attention of a child or for that matter an adult.  This is part of what makes them so valuable for use with SN / PDD children.  The content of the Alphabotz Superphonic Decoder Cards is so well-structured; the response level in all hands-on evaluations by children and family members were well beyond the norm as well as constant. The children were quite enthralled by every facet of the cards.

The Alphabotz Superphonic Decoder Cards pull a perfect score of [5] Stars in this category for RESPONSE LEVEL.


MARKETABILITY: Rating Level - [4] an image of 4 gold  stars

The marketing value with the Alphabotz Superphonic Decoder Cards posed an interesting challenge to determine. First, we had to determine where the cards stand on their own as far as marketing value, then combined that determination with a consideration of the trend for current demand and probable demand in the future.

Considering the reports from every category in the evaluation of the Alphabotz Superphonic Decoder Cards, it was determined that they deliver a well balanced combination of learning, and personal growth improvement results which draws a great level of attention. Although the Alphabotz Superphonic Decoder Cards are an outstanding combination of elements for teaching/learning, hard core corporate buyers can have a tendency to refrain from buying products which have not already established a solid branding.

Alphabotz Superphonic Decoder Cards are a break from the redundancy of traditional flash cards and provide far more for less. The Alphabotz Superphonic Decoder Cards encourage a greater level of learning with a well balanced measure of FunFactor™. 

The Alphabotz Superphonic Decoder Cards have such incredible potential yet fall short of a perfect score by a single digit with a final score of [4] Stars in this category for MARKETABILITY.


VISUAL APPEAL: Rating Level - [5] an image of 5 gold stars

The visual appeal for Alphabotz Superphonic Decoder Cards is outstanding in every regard.  Every card, and even the packaging has striking colors which capture the attention and draw a child to go through every single card again and again. Each image or feature of every card is quite distinct and easy to look upon. This creates a sense of appreciation of the cards for a child. The traditional flash cards are in some aspects passe' yet still have their purpose.  Alphabotz Superphonic Decoder Cards are the next generation of flash cards for learning with a very strong visual appeal.

Alphabotz Superphonic Decoder Cards pull a score perfect score of [5] Stars in this category for VISUAL APPEAL.






EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   5
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

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designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® AWARDS

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yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.


The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


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