Your Baby Can Read!

by:  Rev. James G.W. Fisher - Product Evaluation Specialist

Product Evaluation Summary Date:  11/14/2007

Your Baby Can Read! is an easy-to-use 5 DVD and word card set that teaches children whole language and phonics using a combination of sound, sight, and interaction. This multi-sensory technique helps a child grasp word recognition – leading to early reading success.

   Evaluation Summary - Category Ratings

	Trade Industry Sales Types Wholesale  Retail  Reseller  Online

	Safety / Quality Classifications

CE Marked	UL Approved	JPMA Certified
(Not Applicable)	(Not Applicable)
ASTM Compliant	eco-Friendly	eco-Conscious
(Not Applicable)	(Not Applicable)

CPSIA Compliant	Independent Lab Tested	Independent Lab Name
	(Not Applicable)
LeadSafe™ - Surface Coatings/Paint (Complies with 16 CFR 1303/CPSIA 101)	LeadSafe™ - Content / Substrates (Complies with CPSIA 101)	PhthalatesSafe™ (Complies with CPSIA 108)
(Not Applicable)		(Not Applicable)

BPASafe™ (Complies with CPSI EN71)	Soluble Heavy Metals (Complies with ASTM F963/CPSIA 106)	Mechanical/Physical (Complies with ASTM F963/CPSIA 106)
Flammability - Solids/Textiles (Complies with 16 CFR 1500.44/CFR 1610)	Labeling of Hazardous Art Materials (Complies with ASTM-4236/16 CFR 1500.14(b)(8) )	iWatchDog™ Approved (Complies with ICCS™ Certification Standards)

There are suddenly so many products popping up with promises of the ultimate reading tutorial guide, but "Your Baby Can Read!" puts the proof where the promises tend to be. This isn't saying that other methods are obsolete or not of the same quality, but "Your Baby Can Read!" is clearly a cut above many of the leading competitive products.

Many of the primary reading tutorial products adopt a single course of perception in learning method. This is where "Your Baby Can Read!" rises to the top! As referenced in the introduction, it teaches children whole language and phonics using a combination of sound, sight, and interaction. Multi-sensory stimulation of the brain does not inhibit critical skill development, in actuality it helps a child grasp word recognition in a far more rapid rate, leading to success early reading skill development.

Now you can read about how great a product is supposed to be until you are literally blue in the face, but to gain a greater understanding of "Your Baby Can Read!", you need to know what's in the guts of this product; what it comes with and how it proves its worth.

"Your Baby Can Read!" contains:

• 5 Your Baby Can Read! Interactive DVDs
• 5 Starter Double-side Sliding Word & Picture Cards
• 1 Wipe-clean Word Card
• 1 Non-Toxic Erasable Pen

A qualified professional knows what is needed in the creation of a good quality education product and "Your Baby Can Read!" is a perfect example. Your Baby Can Read! is an early language development system that was created by Dr. Robert Titzer, an expert of infant development and research. His research has been published in scientific journals and has captured the interest of educators, researchers, parents, government agencies, and the media worldwide. He has been featured on CNN, Good Morning America and many more. Need I say more? Having such a qualified professional in the development of an educational product assures nothing but positive and productive results and that is what Your Baby Can Read! delivers.

Testing in a real-life environment such as a school or similar facility serves as a perfect testing environment, but "Your Baby Can Read!" was taken one step further. Home School education is another avenue of education that is often times overlooked, but not this time!

"Your Baby Can Read!" was introduced into the learning environment of a private pre-school and with two mothers adopting home-school teaching for their children in Las Vegas, NV and Brooklyn, New York. This provided a far more well balanced evaluation from multiple independent sources.

PRE-SCHOOL EVALUATION

In both Brooklyn and Las Vegas, the directors of the pre-school facilities were quite impressed with the overall use of "Your Baby Can Read!". As Suzanne (the Las Vegas pre-school associate director) expressed, "I must say I was somewhat skeptical in this being a solution that we would consider making use of, but by the end of the first week with the kids, I was quite impressed!. Suzanne was consistent with the staff from the Brooklyn pre-school facility. Both facilities noted a very strong improvement with 3-4 year olds when they had two separate groups, one getting to experience using "Your Baby Can Read!", the other continuing the normal curriculum. The results from the overall scoring of results from both facilities was nothing but the very best.

HOME-SCHOOL EVALUATION

With the home-school mothers, the response was somewhat the same yet with a few variances. The two mothers in Las Vegas explained how that the children were literally "addicted" to the use of "Your Baby Can Read!". To some extent, this is to be expected due to the fact that with a pre-school it is a commercial environment whereas with home-school maternal instinct plays a major part in the influence of the interaction with the children. There is far more attention given and as one of the mothers in New York stated, "Mothers are not locked into a work schedule which controls when the kids can use the product and when they cannot." All four mothers were quite elated with the results from their children experiencing "Your Baby Can Read!".

Getting back to the point in reference to the kids becoming "addicted" to the use of "Your Baby Can Read!", it was most interesting. It seems that other kids who came to play with one of the mother's children, they ended up participating in the 'learning session' with here children. When those children went back home and told their mothers about their experience with the others kids with "Your Baby Can Read!, their mothers went back to the mother who was an evaluation participant and wanted to know what their kids were talking about! This just goes to show the potential that "Your Baby Can Read!" has to offer.

"Your Baby Can Read!" is a magnificent product which has proven all too well that it has grasped the brass ring. With a learning format that kids find "addictive" as one mother expressed, "Your Baby Can Read!" hits the mark in regard to what parents and educators alike are looking for.

Now we come to the portion of the review which briefly explains each individual rating of this product and how this rating was reached. The ratings for this product are listed below.

Content Quality: Rating Level 5 - The content quality of "Your Baby Can Read!" really was far greater than ever expected. When you consider that this product was created by Dr. Robert Titzer, an expert of infant development and research, it is easy to see the content quality can be nothing but the very best. Based upon our own guidelines as well as consumer feedback, "Your Baby Can Read!" gets the highest score in this category.

Educational Value: Rating Level 5 - The educational value for "Your Baby Can Read!" is the highest you can obtain. The combination of multiple forms of stimulation for critical skill development and retention of information learned is nothing short of outstanding. "Your Baby Can Read!" teaches children whole language and phonics using a combination of sound, sight, and interaction. Multi-sensory stimulation of the brain does not inhibit critical skill development, in actuality it helps a child grasp word recognition in a far more rapid rate, leading to success early reading skill development. The highest score available in this category was well deserved.

Marketing Value: Rating Level 5 - The marketing value of "Your Baby Can Read!" is a simple task to determine without even considering the results from our guidelines evaluation. This is a powerful learning system that is a sure sell and will ensure a steady sales rate for a retailer. The potential of "Your Baby Can Read!" is off the scale and has rated the highest score available in its class.

Reading Response: Rating Level 5 - According to both the teachers and home-school moms, the children displayed keen interest in what they were participating in. This is partly due to having a combination of colorful slide cards, non-toxic markers, and the DVD's themselves. Children are enabled to improve their critical skill development level to a point where they are well advanced above the average 5 year old when they finally enter school. Our evaluation determined that "Your Baby Can Read!" earned the highest rating available in this category.

Simplicity: Rating Level 4 - Simplicity is synonymous with "Your Baby Can Read!". That statement can however be questionable. The reason for this is that although the structure is simplistic, there are in fact multiple parts to the effective use of "Your Baby Can Read!" and some people would see this as a nuisance. People have become such couch potatoes these days and the less the steps, pieces, or learning curve, the better. In regard to actually making use of "Your Baby Can Read!", simplicity is not a concern because of the motive behind the person teaching. Considering all avenues of various viewpoints, "Your Baby Can Read!" scores well above average but still falls short of perfect by a single digit.

Visual Appeal: Rating Level 5 - When it comes to visual appeal, "Your Baby Can Read!" delivers a powerful visual experience for children. The slide cards host a nice variety of colors which deliver incredible visual stimulation for a child. Add the visual from the DVD's, books, slide cards, and other factors, the learning experience becomes a fun and delightful experience! "Your Baby Can Read!" scored the highest level in this category with no question.

Altogether, the combination of each individual score rating demonstrates "Your Baby Can Read!" is a product which we can highly recommend for home school teaching, general consumer purchase, and educational industry use. A limited few product can garner the high amount of points to earn not just acceptance to be inducted and be able to bear "The Toy Man Seal of Approval, in addition to become a recipient of both of our awards. "Your Baby Can Read!" has gone beyond the accomplishments of its competitors and take reached where they have not.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® Product Guide"
Overall Rating:  5	Seal of Approval: Approved	eco-Recognition™ Seal: Not Eligible	Award of Excellence: Approved	eChoice™ Award: Selected

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	Since 1971 "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.   This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.

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	The products and online services which become recipients of "The Toy Man® Award of Excellence" acheived an evaluation category rating average of [5] Stars, the highest level of rating available on a 1-5 scale evaluation model.  The average is based upon the overall average from all applicable evaluation categories, not just the 6 evaluation categories featured in this summary.

"The Toy Man® Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.  ( This includes books, CD's, DVD's, consumer electronics & accessories, recreational games and equipment, home furnishings, juvenile, software, toys and specialty. ) This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an . PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007, 2007-April 2010 have been retired. Although the former versions of the eChoice™ Award have been retired, they still remain valid.