 Evaluation Summary - Category Ratings
Category ratings based on scale from 1 to 5 [3] = Meets Passing Criteria [4] = Excellent [5] = Outstanding / Best
( Only scores of 3 or higher are published. )
Product and service final rating is averaged from the sum of all evaluation category scores.
( With a total of 323 evaluation categories, only 6 of the applicable evaluation categories are featured for public view. )
|
Design Quality |
Durability |
FunFactor™ |
HUGzFactor™ |
Marketing Value |
Visual Appeal |
|
5 |
5 |
3 |
5 |
5 |
4 |
 |
|
 |
|
|
| Critical Evaluation Information These icons represent important attributes with which this product / service
is associated, contributes to, or encourages development of.
Select any of the unique icons below to learn more about the specific attribute it represents.
|
|
|
|
 |
|
 |
|
|
|
|
 Safety / Quality Classifications |
|
|
|
|
|
|
|
CE Marked | UL Approved | JPMA Certified |  | (Not Applicable) | (Not Applicable) | | | ASTM Compliant | eco-Friendly | eco-Conscious |  |  | |
| BPASafe™ (Complies with CPSI EN71) | Soluble Heavy Metals
(Complies with ASTM F963/CPSIA 106) | Mechanical/Physical (Complies with ASTM F963/CPSIA 106) | | | | | | Flammability - Solids/Textiles (Complies with 16 CFR 1500.44/CFR 1610) | Labeling of Hazardous Art Materials (Complies with ASTM-4236/16 CFR 1500.14(b)(8) ) | iWatchDog™ Approved (Complies with ICCS™ Certification Standards) | | | |
| UPC | Manufacturer SKU | Age Grading | | 798304067828 | 06782 | Not Applicable |
| Manufactured In | Safety Hazard/Warnings | | China | |
Introducing My Cow Moo: Moo York Adventures
For our introduction of "My Cow Moo: Moo York Adventures" we
will approach this a bit differently. The very essence of what makes
this product so unique is how it creator, Kimbery Arezzi writes about and refers
to Moo as though she were a real life character. It is that unique essence
that she uses in her description of Moo and her products so this first section
is mostly verbiage which Ms. Arezzi has shared with our publication which we
feel truly has its place to start the introduction. We hope you
enjoy it!
My Cow Moo made its retail launch at Toys R Us Times Square this holiday with
the Liberty Cow and a story/activity book called "Moo York Adventures -- A Bovine's Guide to New York City." The
book includes NYC factoids and photo moomeries of Moo's NYC adventure.
Moo enjoys social networking and her book is a perfect example of this, she
leaves plenty of space for you to scrapbook your own personal moomeries next
to her own! This is such a perfect medium to help a child learn the importance
of social social interaction and sharing.
Moo is unquestionably a New york girl; from snackage to city sites, Moo takes
full advantage of having New York City as her playground. Her book is very
special and includes activity pages, coloring pages, stickers and a pull-out
passport so you can cowtinue your own Moo York adventure.
Need inspiration for your sightseeing trips? Take your Liberty Cow with you
to cowmemorate your visit to New York City. Your Liberty Cow strives to encourage
imaginative play and help you find your voice as a silly story teller.
Encouragement
of caregiver/child interaction and development of psycho-social skills is one
of the highest priorities in a child's development and this is where Moo makes
a difference that matters. Through co-creation, you and your child can create
your own Moo York Adventure with a little help from Moo.
A Productive Reason and Purpose
To add even greater value to her retail line, Moo went the extra mile by also including two free download-able books that are password protected. These e-Books are offered as a simple token of thanks for supporting her line that a family can appreciate.
"Moo Takes a Bite Out of the Big Apple" is all about Moo's favorite
snackage and includes easy recipes to try at home; "Moo York Passport Pages" helps
you to continue your story at home!
|
|
Having The Right Elements
As was referenced in the product evaluation summary for Moo's first retail
product, if a product is going to make it through our evaluation, it has to
have all of the right elements combined to show it contributes substantially
to long-term use with progressive benefit from its use in learning, Play, or
both. That is just a mere fragment of the entire plenitude of hurdles a product
or service must jump over to pass our evaluation.
|
The My Cow Moo: Moo York Adventures set exhorts the influence and need of a
solid cohesion between a child and their parents or caregiver. The bullet list
below gives you an idea of the approach that has been incorporated into the
My Cow Moo: Moo York Adventures Set;
Moo believes that:
The Moo York Adventures Book is printed on FSC certified paper and uses Soy
Ink. This provides a very strong addition to the marketability of the product
while supporting the idea of greenBusiness™
- Sharing is caring and caring is fun.
- Food is love.
- A photo moment creates a lifetime memory not soon to be forgotten.
The
entire image of Moo alludes the impression of how Moo hopes that your child
will be inspired to become a silly story teller too by taking pictures with
her/his cow Moo, The Liberty Cow and creating silly stories. Levity is a
valuable ingredient in the recipe for positive and productive Play. The very
idea of Moo herself and her recognition of the value of liberty carries a
sense of silliness, invoking laughter and a sense of feeling good.
It is the sort of narrative development using levity that stirs the imagination
in a child and encourages a strong influence on a greater level of skill development
and positive self-worth. A child is influenced by My Cow Moo: Moo York Adventures
to exercise imaginative play and learn to develop a greater level of their
personal expression more freely.
Cognitive, critical, visual, and sensory skills are all principal
components in the mix for a child to develop with the greatest levels of intelligence
and personal skills to lead a productive and fruitful life. My Cow Moo: Moo
York Adventures establishes a comfort zone for learning with a child, just
as all of Moo's other retail products to make learning not just fun, but rather
an experience of silliness and sarcasm with positive and productive end results.
 Independent Evaluator Reports
Obtaining An Independent Perspective...
In this section we
will cover "My Cow Moo: Moo York Adventures" from
the perspectives of "qualified individuals" in the specific
field associated with the product being evaluated. To accomplish that task we
have called upon the assistance of two top level industry professionals who
know their stuff and have the "credentials" to prove
it.
Our professional and independent evaluators have formed
their own opinions from extensive analysis and produced detailed,
in-depth product evaluation reports connected
with their study and evaluation of My Cow Moo: Moo York Adventures.
The information to follow is comprised of excerpts from those same reports which
have been paraphrased in order to encapsulate the primary
points being conveyed in each report. This approach provides completely independent
perspectives in the evaluation of the My Cow Moo: Moo York Adventures.
PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in developing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.
PRODUCT: My Cow Moo: Moo York Adventures
| |
Textiles Design Specialist
"The My Cow Moo: Moo York Adventures presented an amusing conceptual
design with a well balanced combination of quality, color, and good selection
of textile materials used. Many of the plush products I see today are
made with a lesser level of quality in regard to the textile materials
which inhibits the level of durability and marketability. Such is not
the case at all with this Moo character."
"Overall aesthetic appeal is well above the average with the plush
samples alone, more of an average response with the books. I state
this from the standpoint of myself as a male and adult. I
found in my evaluation that there was a higher probability of a female
seeing it differently. I
must say though that the detail with the eyes and face was done well
and are likely to be appealing to retail buyers. I will reserve my
personal ratings of the books,
my focus is on the plush cow itself ...quite inventive."
"In the evaluation phase of repeated washing and drying, no breakdown
of core materials within the product or the outer materials appeared
to be present in any manner. I have no lab results on allergy concerns
so I cannot provide any details for you in that category. The overall
results were quite good in this phase."
|
Behavioral Analyst / Psychologist, (PhD)
"The My Cow Moo: Moo York Adventures plush animal and books provide
an opportunity for a child to reach out an identify. Whether the child has
or has not lived in or visited New York City, the books and the cow character
create a point of focus they can identify with. For some, there may be recognition
and strong stimulation of cognitive skill development. For others, it is
more creative skills development from identifying and matching the plush
character with the images and storyline within the books. The scrapbook becomes
a trigger for a child to exercise imaginative Play which is vital in creative
skill development."
"In my test group of mothers and daughters the blending of
the plush character and books encouraged a strong bond and improvement
of the psycho-social development for the mother and daughter. That
of course carries over into a stronger level of external social interaction
skill development."
"The plush cow character encouraged
a substantial difference in the level of response from mother and daughter
while holding it. The texture of the Plush created a sense of security
for the children while at the same time triggering further sensory development. This
plush product serves as an excellent conduit for development of sensory
and fine motor skill stimulation."
 Consumer Hands-On Evaluation
Nothing is more powerful than hands-on experience by a consumer with
a product when it is being evaluated. Based upon that fact we put every single
product we evaluate at the mercy of consumers in a hands-on evaluation where
anything goes. Shall we see how "My Cow Moo: Moo York Adventures" was
seen with consumers?
 |
"My
Cow Moo: Moo York Adventures" was quite the item at all of
our spontaneous consumer hands-on evaluation sessions at all locations. The
experience at each location was surprisingly quite consistent.
It appears that for the adults, women took the interest in the My
Cow Moo: Moo York Adventures whereas the men did not. For the women,
the primary item was the plush charcter toy. For the girls, (elementary
to tween age groups), their interest was focused on the combination
of the plush character and books combination. |
One of the strongest actions which the My Cow Moo: Moo York Adventures encouraged
was social interaction. Every girl or woman was prompt to express their
excitement and laughter as they were sharing their experience with other product
evaluation participants.
Upon completion of our consumer hands-on events, we worked on compiling the
results from our feedback forms and reports made from the viewing of the video
tapes of each event. There was a strong favoritism My Cow Moo: Moo York
Adventures and another plush product/book combination with the consumers
over many of the other products we brought for evaluation.
 A Sampling Of The Category Ratings For This Product
A small sampling of the individual category titles & rating
scores from the complete product review itself for
this product are featured here. The categories which have been selected to be
featured in this product evaluation summary for public view, specify some of
the primary points of how and why that specific rating score was reached.
- If a product is inducted, a product evaluation summary of the
complete review is published for public view.
- When a score has been assigned to a category rating, it has been through
a thorough validation process to ensure accuracy and no inflection of bias.
- If a product scores an overall category evaluation
rating average of [2] Two Stars or lower from the complete review results,
it fails the evaluation and is not inducted.
- Information for products which do not pass our evaluation is confidential
and is shared only with the company submitting the product.
The Featured Category Ratings for this Product Evaluation
Summary are listed below.
DESIGN QUALITY: Rating Level - [5] 
The design quality is tops with My
Cow Moo: Moo York Adventures. The books are all printed with FSC-certified
paper and soy-ink which is not only eco-conscious, it maintains vibrant
color and adds greater value to the quality of design.
In our commercial washing machine tests where "The Liberty Cow" was
run through a commercial washer repeatedly with smooth stones to simulate wear
and tear, the quality of the product was still maintained. The seams were all
still secure with no sign of weakness and no tears of any kind were apparent.
The books samples were run through a machine which turns each page at a fast
speed over 100 times with no immediately visible signs of wear on the outside
of the books.
The My Cow Moo: Moo York Adventures came strutting in with a perfect score of [5]
Five Stars in this category for Design Quality.
Participating in our eco-Recognition™ Project to encourage greenBusiness™
DURABILITY: Rating Level - [5]
Durability was more of a challenge due to the fact of there being three different
types of products and material components which they are made from. With Moo,
"The Liberty Cow", it was perfect score without question after
all of the wear and tear tests were performed. When it comes to the books itself
from the group of items, it pulled its weight in this category, yet due to the
materials used to create it, durability is far lesser than for Moo,
"The Liberty Cow".
To make this a more fair evaluation, we chose to look at the evaluation for the book factoring in a average child's behavior patterns and determined that the materials used to print the book are of a quality sufficient to extend the life of the book greater than some others would.
The My Cow Moo: Moo York Adventures came rolling in this category of
Durability with a split score of [5]
Five Stars for Moo,
"The Liberty Cow" and the books.
FUNFACTOR™: Rating Level - [3] 
The My
Cow Moo: Moo York Adventures was seen in a different perspective in its
evaluation when it comes to FunFactor™. The response level with parents
and kids was quite good yet nothing really above the level of average. The focus
was more on the content of the books and "how cute" that "The
Liberty Cow" was. The structure of
the book combined with Moo - "The Liberty Cow" creates a very
nice blend of products which draw a steady response level yet average level of levity
being created.
The My Cow Moo: Moo York Adventures came rolling in this category of
Durability with an average score of [3]
Three Stars for
My Cow Moo: Moo York Adventures.
HUGFACTOR™: Rating Level - [5
/ NA] / NA
When it comes to HugFactor™ with the My
Cow Moo: Moo York Adventures, this was an entirely new challenge with our
latest updated evaluation guidelines. There was no question of every child and
mother in our evaluation was holding Moo - "The Liberty Cow" close
to their hearts. Literally
every woman/girl was prompt to hug Moo - "The Liberty Cow" close.
The end result from our evaluation in the category for HUGfactor™ was a split
score once again. The My
Cow Moo: Moo York Adventures was highly favored and came in the gates with
a perfect score of [5] Five
Stars for Moo - "The Liberty Cow" in the category
of HUGfactor™. There was no actual score for the books due to their not being
an object which is generally hugged.
MARKETING VALUE™: Rating Level - [5]
The My Cow Moo: Moo York Adventures took the fast road in this category.
Based upon our own in-house evaluation as well the consumers in the consumer
hands-on evaluation, the My Cow Moo: Moo York Adventures was a screaming
success in this category of marketing value. The My Cow Moo: Moo York Adventures package
demonstrated repeatedly that mothers would buy it on a retail shelf without the
slightest hesitation.
My Cow Moo: Moo York Adventures grabbed the brass ring with a perfect
score of [5] Five Stars in this
category. of MARKETING VALUE.
VISUAL APPEAL™: Rating Level - [4] 
Visual appeal was a most interesting category for the The My Cow Moo: Moo
York Adventures. Plenty of attention was drawn by all pieces of the set,
yet in the final scoring in our evaluation both the books and Moo - "The Liberty Cow" the end result was an
above average score. Although the essence of the product was excellent for the
marketing value category, the Moo: Moo York Adventures still fell short
of a perfect score by a single digit in this category of VISUAL APPEAL. There just wasn't enough WOW! in the visual appeal to take it to a perfect score.
|
|
|
|
 |
|
 |
|
| Seal of Approval:
Approved |
|
|
 |
|
 |
|
|
|
|
|
| eco-Recognition™
Seal:
Approved |
|
|
|
|
|
|
|
|
|
|
| Award of Excellence:
Not Eligible
|
|
|
|
|
|
|
|
|
|
|
|
THE TOY MAN® ECO-RECOGNITION SEAL
"An emblem of the highest recognition...
for support of ecological concerns applied in full measure." |
|
|
|
|
|
|
|
|
|
|
|
 |
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.
- Efforts are being made or already established for the product to be available exclusively or primarily online.
- A substantial effort is being made or is already available to provide a bio-polymer greenProduct™ option.
* The eco-Recognition™ Seal is part of The Toy Man® eco-Recognition Project™ to promote greenBusiness™ |
|
|
|
|
|
|
| |
|
|
|
|
|
|
"The
Toy Man®  Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity. |
| ( This includes books, CD's, DVD's, consumer electronics & accessories, recreational games and equipment, home furnishings, juvenile, software, toys and specialty. ) |
This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an  . |
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007, 2007-April 2010 have been retired. Although the former versions of the eChoice™ Award have been retired, they still remain valid. |
|
|
|
|
|
|
|