The Toy Man® - 2010 Product Guide

The Toy Man^® 2010 Product Guide

Product Evaluation Summaries

Induction Certificate Number:	74020080503-206
Induction Date:	May 03, 2008

Product: Moby™ - Simone Layne Stylish Knitwear

MSRP: $54.00 USD

Company URL: http://www.mobywrap.com

Rating:

Moby™ - Simone Layne Stylish Knitwear

by: Rev. James G.W. Fisher - Product Evaluation Specialist

Product Evaluation Summary Date: 05/03/2008

Moby is at it again with some of the most stylish knitwear that is a true hybrid. Not only is it an excellent as well as versatile solution for pregnant mothers, but it works as a casual feeding cover and so much more! Hand washable and eco-friendly, it is the perfect solution for any woman.

Product Type	Release Year	Primary Usage	Target Age / Max. Weight	Target Gender
Apparel - Maternal Shawls & Wraps	2008	Consumer	20-60 years	Female

Product Evaluation Summary - Category Ratings

Category ratings based on scale from 1 to 5, with 5 being the best. (Only scores of 3 or higher are published.)
[3] = Average [4] = Well Above-Average [5] = Best

Product final rating is averaged from the sum of the evaluation category scores.
(With a total of 323 evaluation categories, only 6 of the actual evaluation categories used are featured for public view.)

Design Quality	Durability	Marketing Value	Popularity	Versatility	Visual Appeal
5	5	4	5	5	5

Trade Industry Sales Types

Wholesale

Retail

Reseller

Online

Safety / Quality Classifications

CE Marked	UL Approved	JPMA Certified
(Not Applicable)	(Not Applicable)

ASTM Compliant	eco-Friendly	eco-Conscious
(Not Applicable)

CPSIA Compliant	Independent Lab Tested	Independent Lab Name
		Intertek

LeadSafe™ - Surface Coatings/Paint (Complies with 16 CFR 1303/CPSIA 101)	LeadSafe™ - Content / Substrates (Complies with CPSIA 101)	PhthalatesSafe™ (Complies with CPSIA 108)
(Not Applicable)		(Not Applicable)

BPASafe™ (Complies with CPSI EN71)	Heavy Metals (Complies with ASTM F963/CPSIA 106)	Mechanical/Physical (Complies with ASTM F963/CPSIA 106)
	(Not Applicable)	(Not Applicable)

Flammability - Solids/Textiles (Complies with 16 CFR 1500.44/CFR 1610)	Labeling of Hazardous Art Materials (Complies with ASTM-4236/16 CFR 1500.14(b)(8) )	iWatchDog™ Approved (Complies with ICCS™ Certification Standards)
(Not Applicable)

UPC	Manufacturer SKU	Age Grading

Manufactured In	Safety Hazard/Warnings
U.S.A.	None

What's In a Name?

What's in a name? Well, when it comes to Moby™ - Simone Layne Stylish Knitwear, the name alone speaks for itself. Moby™ - Simone Layne Stylish Knitwear is a well established name that is synonymous with quality and comfort. This is especially so for women for are pregnant. The Moby™ - Simone Layne Stylish Knitwear deliver a level of comfort as well as range of motion not generally found with other wraps and shawls. If you are looking for a perfect combination of quality, name, style, and comfort, then Moby™ - Simone Layne Stylish Knitwear is what you are looking for.

Quality And Comfort Are Essential

When it comes to apparel for a woman, especially when she is pregnant, quality and comfort are essential. According to a recent independent survey we conducted in Beverly Hills, CA, it appears that for a man, image is more important than comfort, but for women, the results were far different. Virtually every woman who took part in the survey shared that quality, comfort, or a combination of both were "...an absolute necessity."

Understanding the reasoning for the difference between the men and women in their viewpoints is actually quite simple. To start with, the body structure of a woman is far different than a man. When you take the elements of emotion, sensitivity, and physical design into account, a woman is far different than a man. She thinks, reasons, and reacts far different. Moby™ - Simone Layne Stylish Knitwear provides not just a comfortable fit for a woman which can be adjusted to be worn in a variety of ways, it holds the quality a woman is looking for which demonstrates it is designed to last.

More Than Just Apparel - A True Hybrid

With Moby™ - Simone Layne Stylish Knitwear, it is designed in such a way that a woman can become pregnant and the design of the apparel will move and adjust as the transformation of the body continues throughout the term of the pregnancy! It is some of the most stylish knitwear around that is a true hybrid. Not only is it an excellent as well as versatile solution for pregnant mothers, but it works as a casual feeding cover and so much more! Hand washable and eco-friendly, it is the perfect solution for any woman.

• 100% cotton • Hand Knit • Coconut Shell Buttons • One Size • Hand Washable • Create your Own Look • Great as Nursing Cover-Up • Works over Moby Wrap

What helps this versatility to be realized is the high quality and "soft" knit design. It is easy for a woman to fully understand and appreciate the beauty not just in the look of the apparel, but the functionality of the design. Moby™ - Simone Layne Stylish Knitwear is well known and highly recognized for the capability of stretch the knitwear provides which is functional year round. In the cooler months, it provides warmth as well as privacy when needed, while at the same time, in the warmer months, the knit design allows for usage with aeration capability for a woman.

Under The Public Eye...

Nothing could possibly be more powerful than the word of the public. As part of our hands-on evaluation, we showed a Moby™ - Simone Layne Cable Knit Shawl in the Beverly Hills Promenade and at the L A Baby Celebration. These are two places where women will say it like it is.
The image to the left is a perfect example of the response from ladies with the Moby™ - Simone Layne Cable Knit Shawl. The woman wearing the shawl expressed how incredible the look of the shawls was. As I overheard her in a conversation earlier that day, "I just have got to get myself one of those shawls, they look so comfortable and just plain nice!" Nothing much more powerful than hearing an unbiased comment from a woman in reference to the Moby™ - Simone Layne Cable Knit Shawl. Her comment seemed to be a consistent utterance of many of the women who either saw the shawl on the woman or at the Moby™ booth.

An important point which was brought to my attention was how the shawl works over Moby Wrap and could be used for multiple purposes. It can be worn as a shawl, asymmetrical,as a sash, or even for privacy in nursing! When you consider the versatility, the brand name, and affordable pricing, you have a perfect apparel product for use with your baby and without; a must have product! The Moby™ - Simone Layne Cable Knit Shawl as well as the Moby™ Wraps will literally guarantee added value and sales for a retailer.

A Breakdown Of Each Individual Category Score

While other organizations will define their ratings in a "blanket" method which simply defines each rating in an overall usage, we choose to take a different approach. Each individual rating that was assigned to this product, based upon our evaluation process, is briefly explained as to how that specific rating score was reached. The ratings for this product are listed below.

DESIGN QUALITY: Rating Level 5 - The level of quality in the design of the Moby™ - Simone Layne Cable Knit Shawl was nothing but the very best! When it comes to apparel associated with juvenile products, (primarily in reference to maternal apparel), the apparel is designed for a small period of use then throw it away or folded and given away. Not so with the Moby™ - Simone Layne Cable Knit Shawl, it is carefully designed to maintain the same level of quality after an extended period of time, just as it originally had when first used. Careful thought was put into the design and functionality of the product. The Moby™ - Simone Layne Cable Knit Shawl pulls a perfect score of "5" in this rating category.

DURABILITY: Rating Level 5 - The level of durability in the design of the Moby™ - Simone Layne Cable Knit Shawl was just as it was in the design quality category, nothing but the very best! It is easy to see at first glance that this product was designed to last and not just be a use once, throw away piece of apparel. The materials used to create the Moby™ - Simone Layne Cable Knit Shawl are 100% cotton and hand knit. Careful thought was put into the design and functionality of the shawl with meticulous attention to consistency and quality. Even the coconut shell buttons are attached with assurance to the wearer that they are made to last and not come off with the first time they are caught on an object. The Moby™ - Simone Layne Cable Knit Shawl pulls a perfect score of "5" in this rating category.

MARKETING VALUE: Rating Level 4 - Marketing value would be a tough one to call if it were not for our scoring system in our product evaluation guidelines. On gut impulse, I would quickly say a perfect score, but our evaluation protocols do not make room for "gut impulse". In reviewing all of the evaluation scores, (more pages than I care to think about), the Moby™ - Simone Layne Cable Knit Shawl pulled a score just one digit short of perfect.

Everything was almost nothing but the best, yet just not enough to pull a perfect score. On the brighter side of the coin, one of the biggest positive elements of the evaluation results was the overall level of improvement in an individual from wearing the Moby™ - Simone Layne Cable Knit Shawl. It is simply amazing how a piece of apparel can have such a substantial positive influence on the level of self-improvement with a woman. It is important to understand that this was established not from just a one woman, but from a vast number of women with a consistent positive voice of opinion in regard to the Moby™ - Simone Layne Cable Knit Shawl.

The Moby™ - Simone Layne Cable Knit Shawl seemed to create a momentum with women similar to the "Cabbage Patch Kids" craze from several years back. The fact of the product being a "must-have" item was synonymous with virtually every woman we spoke with, tells you a lot in itself. The downside is that although so many women made the statement of desiring to have it so greatly, it's like a window shopper, loads of wants, yet just not enough motivation to translate the "want into a "get". The scoring in this category was a "4".

POPULARITY: Rating Level 5 - Popularity? After reading about the marketing value need I say anything more? The Moby™ - Simone Layne Cable Knit Shawl pulled an easy perfect score of "5" in this category. It was a slam dunk in popularity without a doubt.

VERSATILITY: Rating Level 5 - For the Moby™ - Simone Layne Cable Knit Shawl, versatility was a slam dunk as well. I have yet to see a product of such versatility! It can not only be worn multiple ways, but application of its use was even greater! Women have a natural skill for discovering new ways to use simple things that most men overlook, but rest assured that with the Moby™ - Simone Layne Cable Knit Shawl, women discover they now have their dream apparel, especially if they are pregnant. As one woman expressed at the L A Baby Celebration, "My word, this shawl is God's gift to women; I can use it not just for fashion image, but also for privacy when my baby is suckling!"...

Uh...let's see now, upon hearing that statement from the woman I was turning beat red in embarrassment from her honest candor, but her comment really drove the validity of her statement right home. Okay, before you get a laugh at my discomfort, yes, there are still a few of us men who are still chivalrous and blush on rare occurrences. The bottom line is that the product pulled an easy perfect score of "5" in this category!

VISUAL APPEAL: Rating Level 5 - When it comes to visual appeal, the Moby™ - Simone Layne Cable Knit Shawl is a sure sell. In our consumer hands-on evaluation, we had nothing but positive comments from every single woman, not only about the color or style, but the product as a whole. With a variety of 7 different colors to choose from and the style and quality combined, it was an easy win for pulling a perfect score of "5" in this category. A most impressive accomplishment!

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® Product Guide"
Overall Rating: 5	Seal of Approval: Approved	*eco*-Recognition Seal: Not Eligible	Award of Excellence: Approved	eChoice Award: Selected

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