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What Exactly Are ChatterChix?
There are trading cards, and then are ChatterChix. These cards are not just the usual trading cards which are so common in the retail market, ChatterChix are "educational" trading cards that provide far more than just fun. Girls ages 5-12 can now venture into a whole new world of learning about other girls their age, how they dress, what they consider fun, and wholesome values of yesterday which are so sorely needed today.
ChatterChix have got it happening with so many different characters to meet. Did you know that there is a unique ChatterChix character for 25 states in the U.S. with the other 25 coming in the near future? Yeppers, that's right. Robyn Bard - Chief Chik and creator of ChatterChix will be introducing 25 more ChatterChix, one for each of the remaining states, each just as unique as the first 25 and many more new surprises just for girls!
If this isn't good enough, the Chief Chik of ChatterChix has taken her efforts even further with the introduction of 10 ChatterPet cards so that some of the girls can have a unique pet! This is just the beginning of many features coming, which set ChatterChix apart from other trading cards.
What really puts the icing on the cake though, is how ChatterChix are more true to life in a sense than you might expect. In “real-life”, some girls are unable to have a pet due to allergies, medical reasons, or even responsibility to rules which are set. Taking that into consideration, there are not 50 ChatterPet cards to match every ChatterChik card. There are currently 25 states currently available on the market, and 10 ChatterPets. After all, just as in “real-life”, some ChatterChix won't have their own unique pet. What's really neat is 20 more ChatterPets are coming in 2009 too!
Taking Trade Cards To A Different Path In Learning
Many other trading cards focus upon simple fantasy characters and online scenarios. ChatterChix and ChatterPets have moved into a functional design where girls can have loads of fun. At the same time, girls can learn special things about other girls just like themselves across the U.S. To put the icing on the cake, they also teach girls essential and productive family values!
Ages 5 to 12 are a period in a girl's life when so many changes are occurring; a time which will have influence which will carry to their adult life, years later. Having been developed by a mother of a little girl, ChatterChix and ChatterPets have an added edge in the understanding of what girls in this age group need and is more accurately recognized in the product's design and functionality.
What this all boils down to is that ChatterChix take the “real-life” environment for girls and provide a means for girls to gain a greater understanding of not just their own life experience but that of other girls from all over just as well. No fantasy animals, people, or creatures, these are unique trading cards which serve as a helping hand and provide a generous level of FunFactor™ simultaneously.
Experts Have Their Say...
The "ChatterChix Trading Cards" are the second set of trading cards to be evaluated under our more strict guidelines. With assistance by qualified professionals who specialize in understanding what defines a good trading card set, we are enabled to bring the same level of professional evaluation in trading cards as we provide for you with other products. The evaluators we used in this instance, have a full understanding of psychological influence on children from collecting trading cards and interacting in an online environment with the trading cards. They determine appropriate value, function, and overall marketability level. We have provided some clips from the reports provided by these experts for your enjoyment.
 | Child Psychologist, Ph.D. / ISTE Advocate - "Just as with the Bella Sara trading cards I evaluated, once again, children in the target age group for these trading cards, are in constant transition of development both psychologically as well as physically. This is one of the most crucial periods of development for girls.
It was such an a satisfying comfort to see these trading cards which address the needs of girls for this period of development and dispatch a subtle influence in learning with a message that each child is unique and special with no one child being more special than another. The structure of not just the trading cards but the web site as well, encourages social interaction between girls within the target age group. The content is such that it will play an important part in the maturation of a girl, even unto here adult stage in life.
One of the more ethereal attributes of the ChatterChix and ChatterPets which I found visually appealing was the color scheme and representation of the ChatterChix characters. Even the girls who participated in my independent study of response levels with the trading cards and web site held true to the same feelings. A delightful mix of color and characters which are appealing and grasp your attention in such a manner that a positive response level is literally guaranteed. With these trading cards and web site, girls have an entity to which they can relate and appreciate, thus encouraging development of a greater level of self-esteem.
What you have here is an inimitable creation in trading cards which will encourage positive and productive ends. Just as with a limited few trading cards sets I have evaluated in the past, with continued use of either the trading cards and/or the web site, girls will undoubtedly develop positive values which support lifelong learning, collaboration, personal pursuits, and productivity." |
Professional Trading Card Collector / Certified Evaluator and Judge - "As I may have stated in previous reports, in evaluating a trading card series it is not a simple glance and develop an impression process of evaluation. I have appraised, judged, and evaluated trading cards of all shapes, colors, and designs, yet these are the very first of their kind which I have had the opportunity to examine. It is important that I make it clear my being a male is bound to have some level of slant in perspective in my evaluation of this trading cards set. The ChatterChix line of trading cards would gain a far more fair evaluation from a female professional in my specialty but I will do my best to develop a report which will give this trading card set it fair due.
To get two points of view on these trading cards, I contacted a woman who is also certified trading card evaluator from the states, to assist me in seeing things that a woman may see and a male may not. As stated in previous reports for trading cards, it is very important to realize a basic rule of thumb in judging the potential in a trading card set. A true quality trading card series is one which encourages repetitive use of the cards, strong social interaction, and an increase in learning. The learning can be established through multiple venues, yet remains an important part of establishing a of the evaluation. Things such as the spelling, layout, and visual appeal are but a few of the items on my list in my evaluation.
A very key point of interest with ChatterChix is how each girl can learn how girls in other states dress, discover what their life experiences are all about, compare their emotional psychological/challenges they endure as they are developing during this period in life, and so much more. On the web site they can submit questions or share experiences with other girls online and get replies from which they can learn and find answers. This provides a magnificent learning medium.
In the evaluation of both the ChatterChix trading cards and web site, determined that my report results were well beyond my expectations. In consideration of the evolution of the ChatterChix web site and expansion of the trading card sets, they are too new and lacking in enough traction to qualify for my recommendation for examination by ISTE governing board for consideration for adoption in schools for recreational media. This does not mean the quality of the product is by any means negligible, it simply needs a more time to establish a stronger level of value and functionality for my recommendation.
I will admit without reluctance, that the ChatterChix trading cards and web site are evolving at a substantial rate of speed yet retaining the same high current quality without loss. The trading cards and web site encourage a girl to see her life from new and more positive perspectives. The fears which are so common with girls of this age group are allayed so smoothly to heighten the level of self-improvement and empowerment with repetitive use of the ChatterChix trading cards and web site concurrently. Both myself and my colleague look forward to seeing where this product will go from this point."
ChatterChix At The Mercy Of Consumers
Consumers have no hesitation in telling you what they think of a product when given the opportunity and it isn't always what you desire to hear. This being the case, performing random hands-on consumer evaluation of products really tells you a lot. The REAL opinions that let you know just how good a product really is and if needed, how to improve upon it.
In this evaluation segment, we put ChatterChix and ChatterPets at the mercy of our hands-on consumers evaluation participants by way of actual hands-on experience with our card samples and visiting the ChatterChix web site on two separate laptops at a local park and busy shopping mall in Las Vegas, NV. Now understand that this segment of our evaluation was not just with ChatterChix samples, but an abundance of other toys, games, and juvenile products which we brought for hands-on consumer evaluation as well.
Our initial evaluation process at the park was great until suddenly the foreboding gray skies above us decided to leave their signature by unleashing a generous amount of rain upon us without warning. It was one of those days when you expect rain might occur and probably light occasional sprinkles at best, not a sudden and strong downpour that would not be soon forgotten.
What was amazing in this situation was that one of our hands-on evaluation participants completely ignored the rain, he was determined to complete the game he was playing on the Nintendo DS he was evaluating for us. As our staff and our eval participants scurried to the cover of our canopy we had erected, two little girls, age 6 and 8, were under the canopy, gabbing about how the ChatterChix characters were "so neat." Despite the rain and discomfort of the cold, all of our eval participants who were working with the ChatterChix samples and web site were literally ignoring everything else going on around them except for an occasional, "Hey Mom, look at this!", as a little girl found something on one of the ChatterChix web site that would elicit a strong response of excitement from a child.
Our experience at the shopping center was far more comfortable, yet no different in regard to the level of excitement from our hands-on consumer participants who were experiencing their first time of seeing the ChatterChix sample trading cards or web site. We could not have asked for a better level of response and abundance of feedback forms from the participants. It was a tough one to tell the participants they could not keep the samples, but we knew that would surely ensure those girls would plague their Moms until they purchased some ChatterChix trading cards for them. ChatterChix trading cards passed this segment of our evaluation with the highest level of approval.
A Sampling Of Our Category Evaluation Scores
While other organizations will define their ratings in a "blanket" method which simply defines each rating in an overall usage, we choose to take a different approach. Each individual rating that was assigned to this product, is based upon a combination of our evaluation guidelines and consumer hands-on evaluation feedback. The information below provides a brief explanation as to how that specific rating score was reached. The individual category ratings for this product are listed below.
CREATIVITY & DETAIL: Rating Level 5/5 - Creativity and detail were of the highest level in this category. The artistic design of each card was well structured and distinct in such a way that each card and even the packaging was captivating and visually appealing. We had expected a risk of a lower scoring in this category when compared against other trading cards sets which are currently on the market, yet ChatterChix was unique enough to create its own niche in creativity and detail in the eyes of our professional evaluators and in-house staff alike.
The ChatterChix web site was far from being eclipsed by the trading cards. The same level of creativity and detail as the trading cards was a common factor on the ChatterChix web site. Original content and structure ensures a child will venture well beyond the opening page of the web site. ChatterChix pulled a perfect score in this category.
FUNFACTOR™: Rating Level 5/5 - Whether you are looking at the trading cards or the web site, FunFactor™ was undoubtedly to the highest level. Just one look at the variety of girls interacting with each other socially with the trading cards and web site simultaneously is more than enough to validate the scoring in this category.
For myself, the look on the faces of a little girl looking at the trading card samples she had in her hands was literally priceless! ChatterChix pulled a perfect score for both the web site and trading cards in this category.
MARKETING VALUE: Rating Level 5 - Marketing value determination was a no-brainer with the ChatterChix trading cards. The foundation of the overall message of ChatterChix represents a solid image of self-improvement and esteem. When you consider the content, the message it conveys, popularity, and the productive result, you have a product that ranks nothing short of a perfect score in this category. In our complete analysis and report, ChatterChix trading cards and web site show amazing potential to catch on with girls in its own unique segment of popularity, especially with the holiday season which we are currently experiencing. ChatterChix pulled a perfect score in this evaluation segment.
LEARNING / POSITIVE INFLUENCE: Rating Level 5 - When it comers to the Learning / Positive Influence level of ChatterChix trading cards, there is no question of the impressive level of positive response for children interacting with the trading cards as well as the web site. A substantial contribution to critical skills development as well as improvement of self-esteem and overall personal growth is what a child gains from this product. ChatterChix trading cards pulled a perfect score in this category.
ONLINE TRANSITION / INTERACTION: Rating Level 4 - A key point brought to our attention by one of our evaluators. A truly good trading card which is dedicated to dual use, singular and with an associated web site, will have a smooth transition from the trading card to the web site. There will be no break in the flow of response from the child from distraction due to lack of consistency between the two. The second factor is interaction. The card and web site combination as well as alone should encourage social interaction. ChatterChix trading cards and web site delivered an image well above average, yet just not enough to pull a perfect score.
The trading cards were great, just as the web site, yet the transition from the cards to the web site was not very smooth. The web site is in constant evolution, but at the time of this evaluation fell short of the smooth transition needed to pull a perfect score. ChatterChix pulled a "4" in this evaluation category.
VISUAL APPEAL: Rating Level 5/5 - When it comes to visual appeal, ChatterChix trading cards and web site pulled a perfect score in this category. From the striking colors of and eye-catching design of the trading cards, packaging, and the web site itself, the level of visual appeal was quite high. The response level with the consumers with both the trading cards and web site was great even though the transition from the trading cards to the web site had a few speed bumps. ChatterChix pulled a perfect score in this evaluation category.
| EVALUATION RESULTS - From evaluation for induction into "The Toy Man® Product Guide" | | Overall Rating: 5 | Seal of Approval: Approved | eco-Recognition
Seal: Not Eligible | Award of Excellence: Approved | eChoice Award: Selected |
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THE TOY MAN® SEAL OF APPROVAL
"The first and original Seal of Approval... designed for product recognition and validation."
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THE TOY MAN® AWARDS
"The globally recognized awards that are received by a limited few... and give a product the well earned recognition it deserves!"
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