No more run-away shopping baskets? How is that possible? These are the two questions we were asked at every location where we performed our evaluations, whether private or public. We are all so used to shopping baskets having a mind of their own and unexpectedly rolling away, bound for being broadsided by an oncoming vehicle or slamming into somebody else's vehicle. This is where CARTSTOPPER™ comes to the rescue! CARTSTOPPER™, offers a whole new level of safety in grocery / department store parking lots. It also simplifies loading / unloading by creating a 'second pair of hands' for busy parents. It is a simple and effective device which reduces the risk of child injury and vehicle damage related to run-away shopping carts. After all, shopping carts are like children can often be, stubborn and won't always do what you want them to do.

The best way to define what CARTSTOPPER™ is all about is simplicity and functionality all rolled into one. We first need to identify the reasoning this is based upon. CARTSTOPPER™ is a simple and effective device that reduces the risk of child injury and vehicle damage related to “run-away” shopping carts. This is a point which we have briefly covered earlier, but in order to be more precise, CARTSTOPPER™ holds securely to any clean, flat vehicle surface and when attached to your shopping cart in a matter of seconds, it keeps it from running away. Best of all, CARTSTOPPER™ is designed to be small enough to easily be stored in a purse, diaper bag, or a vehicle's storage area.

Now the information provided to this point of our product evaluation summary is quite valuable and accurate yet at the same time, there are some additional features which have not yet been recognized. In my own discussion with one of the design engineers who have volunteered their time as evaluators for us, he brought a very important fact to my attention which he included in his report. "It is common practice for most consumers to to associate the use of the CARTSTOPPER™ with a relation of the vehicle and the shopping cart. We need to keep in mind though, that in today's economy, a much larger number of people have moved to walking the shopping cart to a far greater greater distance and moving from store to store in a shopping mall with the shopping cart."

This train of thought is one which our staff had all previously not even considered. He evaluator went on to say, "Think for a moment of how many times you have had a shopping cart with you which had a slight angle in its format, causing your shopping cart to veer to one direction of another. With CARTSTOPPER™, a mother can stop and 'window-shop' for a few moments without having to be fighting the force of gravity because she has CARTSTOPPER™ attched to the window of the store at which she is 'window-shoping'. This is but a small example of the many other possible instances where CARTSTOPPER™ can allow a mother or guardian to have both hands free to perform another task without placing a child in harm's way."

Consumers have no hesitation in telling you what they think of a product when given the opportunity and it isn't always what you desire to hear. This being the case, performing random hands-on consumer evaluation of products really tells you a lot. The REAL opinions that let you know just how good a product really is and if needed, how to improve upon it. In this evaluation segment, we visited over 25 different shopping centers to give consumers an opportunity for a hands-on experience with CARTSTOPPER™. Never did we imagine the responses we were soon to be getting from each of the participants as well as those around the who were observing the hands-on participants in action.

With every single participant in our hands-on evaluation we heard comments such as "What's that thing?" or "It's probably just another gimmick.", never imaging that moments later they would be praising how great CARTSTOPPER™ truly is. The participants were absolutely befuddled "...how such a simple concept as this could be such an incredible hit and at an affordable price." Many of the women were quite emphatic about how important that CARTSTOPPER™ was in regard to making their daily traveling for shopping and other tasks such an easier experience with less stress knowing their children would could now be at a far less level of risk.

Although CARTSTOPPER™ was a hit with all of the participants, we were asked repeatedly if it came in any colors other than what we showed them in our printouts we had on hand which held info from CARTSTOPPER™ web site. We inquired if the women felt if the product would be more popular if it were in a neon color and discovered the responses were about 60/40, the greater percentage leaning towards the neon colors. The responses to our query have no real relevance to the value or function of the product but does provide the company who produces CARTSTOPPER™ a sampling of public opinion.

In reviewing our videotapes from this product evaluation, the Behavioral Psychologist and evaluator made it clear that CARTSTOPPER™ created a drastic positive shift in the demeanor of each of the participants. She stated in her report, "To this very day I have never seen such an immense number of your participants being so strongly influenced as this CARTSTOPPER™ product has accomplished. There is generally an average percentage one way or the other, not such a drastic shift in one direction as has occurred here." She continues further with, "The response level with the participants was well beyond clearly evident as well as producing a productive positive result."

When we compiled our feedback forms from all of the public demo locations, CARTSTOPPER™ proved to be a very popular hit in our consumer hands-on evaluation and our recording of all segments of evaluation. In this segment of our product evaluation, CARTSTOPPER™ was nothing short of perfect.

While other organizations will define their ratings in a "blanket" method which simply defines each rating in an overall usage, we choose to take a different approach. Each individual rating that was assigned to this product, based upon our evaluation process, is briefly explained as to how that specific rating score was reached. Only "6" of the ratings for this product are listed below. Please remember that these are are part of a far greater overall group of evaluation categories used for our product evaluation.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® Product Guide"
Overall Rating: 4	Seal of Approval: Approved	eco-Recognition Seal: Not Eligible	Award of Excellence: Not Eligible	eChoice Award: Not Selected

THE TOY MAN® SEAL OF APPROVAL "The first and original Seal of Approval... designed for product recognition and validation."

Since 1971 "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide. This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.