The Toy ManP® Product Guide - Our Mission

The Toy ManP® Product Guide is curently an online publication produced as a division of GreyWolf Corporation™ and in association with the International Parenting Institute™, IPi™. Established in 1971, The Toy ManP® Product Guide was created as a means to provide a free resource of toys, games, books, and juvenlile product review information without bias for parents. In 2007 The Toy ManP® Product Guide product evaluation service upgraded into an induction based product evaluation service. Instead of reviews with an overall evaluation being published, only products which met the newer and more strict evaluation standards would be inducted for feature in The Toy ManP® Product Guide. The product evaluation process does not include use of any comparative method in the evaluation process, (ie: comparing the merits of the product under evaluation against the merits of another, in any manner.)

It is the intention of IPi™ to ensure that The Toy ManP® Product Guide continues to be one of the most reliable product evaluation sources available. As an important part of our mission, we aim to serve more than just buyers, but retailers, distributors, publishers, and consumers as well, in determining what products represent some of the best investments for their money. After all, The Toy ManP® Product Guide is about a whole lot more than just toys! The first and primary concern above all others is the level of safety and quality in all products we review and evaluate for possible induction into The Toy ManP® Product Guide.

In short summary, our primary mission is to deliver the detailed, well studied, lengthy, and carefully studied product evaluations which buyers and consumers are looking for. We must remain open to suggestions and opinions, never shirking our responsibility to ourselves and the public in maintaining a No Fees = No Bias evaluation process.The Toy ManP® Product Guidewill continue to operate and abide by the standards and philosophy originally established by the IPi™.

The Toy ManP® Product Guide is not designed or intended to be competitive. We firmly believe in equal opportunity, yet we are proud to say that our puiblication is exclusive in its content and business model.